Yufan Lin

Yufan Lin

Assistant Professor of Marketing (Tenure Track), International Business and Marketing, College of Business Administration

Email

Phone number

Please email

Office location

3083

Office hours

M W | 11 AM - 12:00 PM

Recent Publications

Research Interests:

Personal selling through technology-mediated platforms, Environmental, Social and Governance (ESG)’s impact on innovation

Recent Publications:

Vuong, Jeffrey, Khanh Nguyen, Ozzie Alvarez, Pin Hu, Nelson Lainez, Yufan Lin, and Jared Oakley (2023) “FK Productions: A Case Study of a Local Business Leveraging Generative AI in a Competitive Market,” Journal of Business Cases and Applications

Abrams, Heather, Edbert Thiodores, Brillian Rusli, Kedy Ramirez, Yufan Lin, and Jared Oakley (2023) “Strategic Actions for a Just Economy (SAJE): A Case Study of a Nonprofit Organization,” Journal of Business Cases and Applications