In Hye Kang

In Hye Kang

Assistant Professor, International Business and Marketing, College of Business Administration

Email

Phone number

xxx.xxx.xxxx

Office location

164 - 3069

Office hours

M W | 10 AM - 12 PM

Recent Publications

Research Interests:
  • Consumer Behavior, Consumer Morality and Ethics, Prosocial Behavior, Nonprofit Marketing, Corporate Activism

Recent Publications:

  • Kang, In-Hye and Amna Kirmani (2024), “Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior,” Journal of Business Ethics. https://doi.org/10.1007/s10551-023-05547-1 
  • Kang, In-Hye and Taehoon Park (2024), “Renting as a Coping Strategy: The Effect of Unethical Product Attributes on the Choice Between Renting and Buying,” Marketing Letters. 
    https://doi.org/10.1007/s11002-023-09708-0 
  • Kang, In-Hye, Marijke C. Leliveld and Rosellina Ferraro (2022), “The Impact of Facial Emotional Expression on the Effectiveness of Charitable Advertisements: The Role of Sympathy and Manipulative Intent,” Journal of Behavioral Decision Making. https://doi.org/10.1002/bdm.2281 
  • Kang, In-Hye* and Taehoon Park* (2022), “Cultural Differences in Consumer Responses to Celebrities Acting Immorally: A Comparison of the United States and South Korea,” Journal of Business Ethics. https://doi.org/10.1007/s10551-021-04887-0  
  • * Indicates equal authorship.