In Hye Kang

In Hye Kang

Assistant Professor, International Business and Marketing, College of Business Administration

Email

Phone number

xxx.xxx.xxxx

Office location

Building [164] - [3069]

Office hours

M W | 10 AM - 12 PM

About Me

Dr. In-Hye Kang is a consumer behavior researcher. Her research interests lie in Consumer Morality and Ethics, exploring how consumers navitage purchasing products with unethical attributes. She also studies Corporate Activism, investigating consumer responses to companies taking stances on sociopolitcal issues. Her research has been published in reputable journals such as the Journal of Business Ethics and the Journal of Behavioral Decision Making. 

In terms of teaching, Dr. Kang is passionate about teaching digital and social media marketing courses. She has taught Digital Marketing Analytics, Digital Marketing Consultancy Class, Principles of Marketing, and Consumer Behavior.

Dr. Kang holds a Ph.D. in Marketing from the University of Maryland, a MA in Psychology from New York University, and a BA in Consumer Studies from Seoul National University.