Dr. In-Hye Kang is a researcher specializing in consumer behavior, with a focus on consumer morality and ethics. Her work explores the factors that influence consumers’ moral and immoral behavior, such as charitable giving or purchasing products with unethical attributes, as well as their moral judgments, including responses to corporate activism. Her research has been published in reputable journals such as the Journal of Business Ethics, Marketing Letters, and the Journal of Behavioral Decision Making. In terms of teaching, Dr. Kang is passionate about teaching courses in digital and social media marketing. She has taught a variety of subjects, including Digital Marketing Analytics, Digital Marketing Consultancy, Social Media Marketing, Principles of Marketing, and Consumer Behavior. Dr. Kang earned her Ph.D. in Marketing from the University of Maryland, her M.A. in Psychology from New York University, and her B.A. in Consumer Studies from Seoul National University.
