Mitchell, Alex, Judith Madill, and Samia Chreim (2016), “Social Enterprise Dualities: Implications for Social Marketing,” Journal of Social Marketing, 6(2), 169–192.
Mitchell, Alex, Judith Madill, and Samia Chreim (2015), “Marketing and Social Enterprises: Implications for Social Marketing,” Journal of Social Marketing, 5(4), 285–306.
BOOK CHAPTERS AND OTHER PUBLICATIONS
LaBarge, Monica C., Jay M. Handelman, and Alex Mitchell (2016). “Patient Engagement for Healthcare System Change,” in Managing a Canadian Healthcare Strategy (edited by A. Scott Carson and Kim Richard Nossal), Montreal and Kingston: McGill-Queen’s University Press.
Handelman, Jay M., Robert V. Kozinets, and Alexander Mitchell (2015), “Culture Jamming,” in The Wiley-Blackwell Encyclopedia of Sociology, 2nd Edition, ed. George Ritzer, Malden, MA, USA: Wiley-Blackwell.
BOOK REVIEWS
Mitchell, Alex (2016), “The Little Big Number: How GDP Came to Rule the World and What to do About It,” by Dirk Philipsen, Princeton: Princeton University Press, 2015, reviewed in Consumption, Markets, and Culture, 20(1), 92-94.
