About

The International Business and Marketing Department (IBM) offers a bachelor's degree in Business Administration (BSBA), with two sub-plans/options: International Business (IB) and/or Marketing Management (MKT). In addition, minors in International Business and Marketing Management are also offered. 

For graduate studies, the IBM department directly supports the Masters of Business Administration (MBA) program, as well as the Masters of Science in Digital Marketing (MSDM). 

Mission

The mission of the International Business and Marketing Department is to prepare students for specialized careers in either international business or marketing management by using a distinctly polytechnic “learning by doing” approach and offering focused sub-specializations in each option enabling students to stand out. This preparation gives both undergraduate and graduate students practical learning experiences in international business and marketing management.

In addition, the Department seeks to give non-majors a solid foundation in the application of business principles to the marketing of goods and services in international and domestic markets.

To achieve pedagogical excellence in an increasingly diverse and multinational student body, the Department’s faculty undertakes programs of basic research, applied scholarship, and instructional development. To further the application of theory, the department also forges and maintains strong relationships with the business community, both local and global.