Course Completion Roadmaps (1-year vs. 2-year)
For full-time students, students are able to finish the program by following either the one-year or two-year completion road-map. Typically, the one-year roadmap requires students to take 12 semester credit units for 12 months (i.e., Fall, Spring, and Summer), while the two-year roadmap entails taking about 6 credit units each term for two years. Students who are working full-time or have part-time internship jobs (20 hrs or less) are strongly advised to follow the two-year completion roadmap. For questions about this, contact us at msdm@cpp.edu.
| Semester | No | Courses | Credits | Sum |
| Fall | 1 | IBM 6010 (Digital Marketing) | 3 | 12 |
| 2 | IBM 6500 (Customer Insights Methods and Survey Research) | 3 | ||
| 3 | IBM 6510 (Foundations of Customer Analytics) | 3 | ||
| 4 | IBM 6200 (Online Consumer Psychology and Behaviors) | 3 | ||
| Spring | 5 | IBM 6100 (Search Engine Marketing)** | 2 | 12 |
| 6 | IBM 6150 (Database Marketing)** | 2 | ||
| 7 | IBM 6520 (Market Forecasting) | 2 | ||
| 8 | IBM 6530 (Marketing Analytics) | 3 | ||
| 9 | IBM 6400 (Current Issues in Digital Marketing)** | 1 | ||
| 10 | IBM 6800 (Data-Driven Digital Marketing Strategy I)** | 2 | ||
| Summer | 11 | IBM 6540 (Marketing Data Science) | 3 | 10 |
| 12 | IBM 6300 (Retailing in Digital Economy) | 3 | ||
| 13 | IBM 6600 (Text Analysis for Digital Marketing) | 2 | ||
| 14 | IBM 6950 (Data-Driven Digital Marketing Strategy II) | 2 | ||
| Total | 34 |
Note: *All admitted students should register and finish DWV 100 (Data Wrangling and Visualization certificate) prior to their first semester.
** These courses will be scheduled on the same day.
First Year
| Semester | No | Courses | Credits | Sum |
| Summer | 0 | DWV100* |
0 | |
| Fall | 1 | IBM 6010 (Digital Marketing) | 3 | 6 |
| 2 | IBM 6510 (Foundations of Customer Analytics) | 3 | ||
| Spring | 3 | IBM 6100 (Search Engine Marketing)** | 2 | 6 |
| 4 | IBM 6150 (Database Marketing)** | 2 | ||
| 5 | IBM 6520 (Market Forecasting) | 2 | ||
| Summer | 6 | IBM 6540 (Marketing Data Science) | 3 | 5 |
| 7 | IBM 6600 (Retailing in Digital Economy) | 2 | ||
| Total | 17 |
|
*All admitted students should register and complete DWV 100 (Data Wrangling and Visualization certificate) prior to the first semester. ** These courses will be scheduled on the same day. |
Second Year
| Semester | No | Courses | Credits | Sum |
| Fall | 8 | IBM 6500 (Customer Insights Methods and Survey Research) | 3 | 6 |
| 9 | IBM 6200 (Online Consumer Psychology and Behaviors) | 3 | ||
| Spring | 10 | IBM 6530 (Marketing Analytics) | 3 | 6 |
| 11 | IBM 6400 (Current Issues in Digital Marketing)** | 1 | ||
| 12 | IBM 6800 (Data-Driven Digital Marketing Strategy l)** | 2 | ||
| Summer | 13 | IBM 6300 (Text Analysis for Digital Marketing) | 3 | 5 |
| 14 | IBM 6950 (Data-Driven Digital Marketing Strategy ll) | 2 | ||
| Total | 17 |
** These courses will be scheduled on the same day.