Master of Science in Digital Marketing
Digital Marketing and Analytics
The digital economy is revolutionizing the way companies market their products and services and how market research is conducted.
The Digital Marketing Master of Science program at Cal Poly Pomona equips students with knowledge in digital marketing and marketing analytics to inform firms' strategic marketing planning and enhance marketing, whose execution is critical in the digital economy.
Cal Poly Pomona’s Master of Science in Digital Marketing program is STEM-designated. Our curriculum balances the graduates' digital marketing implementation skills with modern data science skills as well as traditional marketing research methods so that our graduates are fully ready for various jobs on either the digital marketing side or marketing analytics or both.
Our distinguished faculty are innovative scholars well-connected to the industry, bringing practical, hands-on projects to the classroom. Our curriculum is responsive to changing industry developments, offering networking opportunities and bringing in industry experts to enrich student learning.
Career Outlook
Students can choose a program plan that prepares them for careers in the social media and digital marketing sectors (digital marketing execution track), the customer analytics and data science sectors (digital marketing analytics track), or both – increasing your versatility and marketability. Below are potential career opportunities.
- Digital Marketing Specialist/Manager/Director
- Social Media Marketing Specialist
- Search Engine Marketing Specialist
- Marketing Manager
- Customer Analytics Analyst/Director
- Consumer Insights Analyst/Director
- Marketing Data Scientist
- Social Media and Text Analyst
At-A-Glance
Program Overview:
- Fast Track Application for CPP Undergraduates: No transcript needed for CPP students.
- Completion Time: For Fall 2023 admission, there will be only two-year cohort group; however, for starting Fall 2024, there will be both 1-year cohort and 2-year cohort completion roadmap.
- Credit units needed for degree: 34 credits
- Number of courses: 14 courses (digital marketing and marketing data science)
- Class mode: Face-to-Face or Hybrid (in-person and online)
- Class time: Evening classes to accommodate working professionals.
- Project requirement: Team-based Culminating Experience Project that involves consulting for client companies.
The MS in Digital Marketing offers a 1- or 2-year cohort program with 34 units. The year-round program will include classes in the fall, spring, and summer terms. This program is designed for students and business professionals who want to be equipped with knowledge in marketing data science and analytics to inform marketing strategic planning and execution processes critical in the digital economy.
- 4-year bachelor’s degree
- 2.5 or higher overall GPA
- Personal statement
- One letter of recommendation
- Official transcripts
- English proficiency test for international applicants
- Cal Poly Pomona English Language Institute (CPELI) offers English learning programs. CPELI level 6 is acceptable for satisfying CPP English proficiency requirement of SGSB graduate program admission purpose. Details can be found at https://www.cpp.edu/cpeli/.
- Develop an effective digital marketing plan.
- Create a digital marketing plan that reflects known principles of consumer psychology and behaviors.
- Translate marketing problems into research questions or hypotheses that will drive the research project.
- Build a model appropriate for addressing the research questions or hypotheses.
- Make data-informed recommendations on marketing strategy.
- Effectively communicate various digital marketing issues orally to gain trust from client.
- Effectively communicate various digital marketing issues in writing to gain trust from client.