Digital Marketing and Analytics
Master of Science in Digital Marketing & Analytics
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Graduate
About the Program
The Digital Marketing Master of Science program at Cal Poly Pomona equips students with expertise in digital marketing, marketing analytics, and data science to enhance strategic decision-making. This STEM-designated program balances practical marketing skills with traditional research methods. With hands-on projects and connections to industry experts, students are prepared for careers in digital marketing and analytics. The curriculum is designed to adapt to industry trends and offers valuable networking opportunities.
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Career Outcomes
Overview
The MS in Digital Marketing offers a 1- or 2-year cohort program with 34 units. The year-round program will include classes in the fall, spring, and summer terms. This program is designed for students and business professionals who want to be equipped with knowledge in marketing data science and analytics to inform marketing strategic planning and execution processes critical in the digital economy.
"The MS in Digital Marketing and Analytics program has been a transformative journey for me, blending the art of digital marketing with the power of analytics. As a current student, I’m gaining practical skills and insights that are preparing me to excel...-Saurabh Parate MSDM '24
At-A-Glance
- Fast Track Application for CPP Undergraduates: No transcript needed for CPP students.
- Completion Time: For Fall 2023 admission, there will be only two-year cohort group; however, for starting Fall 2024, there will be both 1-year cohort and 2-year cohort completion roadmap.
- Credit units needed for degree: 34 credits
- Number of courses: 14 courses (digital marketing and marketing data science)
- Class mode: Face-to-Face or Hybrid (in-person and online)
- Class time: Evening classes to accommodate working professionals.
- Project requirement: Team-based Culminating Experience Project that involves consulting for client companies.
The MS in Digital Marketing offers a 1- or 2-year cohort program with 34 units. The year-round program will include classes in the fall, spring, and summer terms. This program is designed for students and business professionals who want to be equipped with knowledge in marketing data science and analytics to inform marketing strategic planning and execution processes critical in the digital economy.
- 4-year bachelor’s degree
- 2.5 or higher overall GPA
- Personal statement
- One letter of recommendation
- Official transcripts
- English proficiency test for international applicants
- Cal Poly Pomona English Language Institute (CPELI) offers English learning programs. CPELI level 6 is acceptable for satisfying CPP English proficiency requirement of SGSB graduate program admission purpose. Details can be found at https://www.cpp.edu/cpeli/.
- Develop an effective digital marketing plan.
- Create a digital marketing plan that reflects known principles of consumer psychology and behaviors.
- Translate marketing problems into research questions or hypotheses that will drive the research project.
- Build a model appropriate for addressing the research questions or hypotheses.
- Make data-informed recommendations on marketing strategy.
- Effectively communicate various digital marketing issues orally to gain trust from client.
- Effectively communicate various digital marketing issues in writing to gain trust from client.