Dr. Tarique Hossain
Professor, Marketing
tmhossain@cpp.edu
Dr. Tarique Hossain is a Professor of Marketing at Cal Poly Pomona. Dr. Hossain received his Ph.D. in Economics from Texas A&M University in 1997, and joined Cal Poly Pomona after spending many years working in the marketing research industry. He conducts research on consumer perception of pricing using consumer psychology and behavioral economics frameworks as well as channels and the housing market. His publications appeared in journals such as the Journal of Marketing Channels, Journal of Business Education, Journal of Management and Marketing Research, and Journal of Housing Research. Dr. Hossain has taught several courses including Marketing Research, Market Analysis and Control, Principles of Marketing Management, and other marketing courses. Prior to joining academia, Dr. Hossain worked at Ipsos-Vantis, one of world-class premier market research companies, as a marketing science analyst. In that capacity, Dr. Hossain produced custom market research models for over a hundred products originating from many Fortune 500 companies, as well as conducted simulated test marketing for new products. He also provided analysis and models of price elasticity, volume projection, customer segmentation, and conjoint models of product optimization to companies such as Eastman Kodak, Intel, Intuit, Philips Electronics, and Procter & Gamble.