Dr. Lin Ong
Assistant Professor, Marketing
lueilinong@cpp.edu
Dr. L. Lin Ong is an Assistant Professor of Marketing at Cal Poly Pomona. She obtained her PhD in Marketing from the University of North Carolina at Chapel Hill, a Master’s degree in International Affairs from the University of California, San Diego (a Dean’s Scholar), and a bachelor’s degree from Vanderbilt University (a Chancellor’s Scholar). Her research focuses on vulnerable consumers and transformative consumer research worldwide, with a particular focus in digital vulnerability and financial decision making. Her research has been published in the Journal of Business Research and the Journal of Consumer Affairs. At Cal Poly Pomona, Dr. Ong teaches International Business, Marketing Strategy, and International Marketing Strategy. She is currently serving on the Board of the Insights Association, West Chapter, as Director of New Professionals. Previously, she served as the Research Scholar in Data Innovation for the Family Planning Country Action Process Evaluation (FP CAPE), a Bill and Melinda Gates Foundation funded project working to increase family planning usage in the DRC and Nigeria. Prior to entering academia, Dr. Ong was a management consultant in Deloitte Consulting’s Strategy and Operations practice.