Master of Science in Digital Marketing Program

About CPP and CCIDM (Center for Customer Insights and Digital Marketing)

 


Cal Poly Pomona is among the best public universities in the West and is nationally ranked for helping students achieve economic success. As an inclusive polytechnic university, we cultivate success through experiential learning, discovery and innovation. Our graduates are ready to succeed in the professional world on Day 1.

 




Center for Customer Insights and Digital Marketing (CCIDM) aims to (1) advance our knowledge of consumer behavior in the digital economy through cutting-edge research within and across disciplines, (2) offer innovative, experiential educational programs/models that contribute to the production of the finest, next-generation customer insights and digital marketing professionals, and (3) partner with businesses to solve marketing problems about their customers (consumers and business buyers).

 

The Master of Science in Digital Marketing program is one such program that was designed and coordinated by the Center to make a positive impact on student learning and the business community. The Center will continue to play a pivotal role in furthering MSDM programs by providing students with cutting-edge research infrastructure, center internships, networking opportunities, guest speakers from industries, virtual workshops and various partnerships with industries.

To learn more about CCIDM, visit https://www.cpp.edu/cba/customer-insights-lab/index.shtml

 

Accreditation & Ranking

University

  • Cal Poly Pomona is No. 2 among the “Top Public Schools in the West” in the U.S. News & World Report 2023 Best Colleges Ranking, based on 15 measures of academic quality. The university is also ranked No. 14 among all “Regional Universities West,” a region that covers 15 states.
  • Cal Poly Pomona was recognized as the highest ranking polytechnic university in the nation on the “2022 Social Mobility Index” for propelling low-income students to financial success by graduating them into good paying careers. In addition, Cal Poly Pomona ranked No. 17 among all colleges and universities nationwide.
  • Cal Poly Pomona is No. 28 nationally and among the Top 5 in the California State University in Money Magazine’s list of “Best Colleges in America, Ranked by Value 2022,” based on quality, affordability and alumni outcomes. The university is also in the Top 50 lists for "Best Public Colleges" (No. 24) and "Best Colleges in the West" (No. 15). 
  • Forbes' third annual America's Best Value College list ranks Cal Poly Pomona among the best in the nation for a student's return on investment. The university was No. 59 among the 300 schools that made the list.
  • PayScale names Cal Poly Pomona one of the nation's "Best Value Colleges" in its 2018 College ROI Report. The university is ranked No. 96 nationally based on in-state tuition, moving up from No. 124 in 2017.

College of Business Administration

  • Cal Poly Pomona’s College of Business Administration was ranked No. 5 in California and No. 30 in the nation, according to Money Magazine’s 2022 ranking of “Best Colleges for Business Majors” The list was based on value and average salaries for recent graduates.
  • Money Magazine named Cal Poly Pomona a “2018 Best College for Business Majors.” The university is No. 35 on the list based on estimated price with and without financial aid. The website TopManagementDegrees.com listed Cal Poly Pomona’s MBA program No. 50 among the nation’s “Most Affordable MBA programs,” on a list of 50.

For more about recognition and diversity, visit https://www.cpp.edu/aboutcpp/why-cpp/well-ranked.shtml


 

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