My professional focus is on consumer behavior and digital marketing. I use statistical tools to analyze consumer behavior and explain the phenomenon using psychology, culture, and consumer theories. I am fascinated by how simple shopping behaviors can be explained scientifically. I am attracted to diverse topics, including consumer culture, ethical consumption, and social responsibility in the apparel industry. I also hold an undergraduate and a master’s degree in textile engineering.
Courses
AMM 1080 Culture, People, & Dress
AMM 1090 / EWS 1090 Race and Ethnicity in Fashion
AMM 2200 Introduction to Fashion Retailing
AMM 2450 Consumerism: Its Impact and Issues
AMM 2500 Fashion Retail Buying I
AMM 2510A Apparel Merchandise Buying I Activity
AMM 2600 Textile Fabrications
AMM 2600L Textile Fabrications Laboratory
AMM 3550 Data Management for Fashion Business
AG 4010 Ethic Issues in Food, Agricultural, and Apparel Industries
IAM 6020 Research Applications and Data Analysis in International Apparel Management
