L. Lin Ong

L. Lin Ong

Associate Professor, International Business and Marketing, College of Business Administration

Recent Publications

Research Interests:

Consumer vulnerability
Marketing and public policy
Financial inclusion
Social media and consumer well-being

Recent Publications:

Sharenting in an evolving digital world: Increasing online connection and consumer vulnerability
Journal of Consumer Affairs 56 (3), 1106-1126 (2022)

Conceptualizing the multiple dimensions of consumer financial vulnerability
Journal of Business Research 100, 421-430 (2019)