James J Oakley

James J Oakley

Professor, International Business and Marketing, College of Business Administration

Email

Phone number

3630

Office location

164-3088

Office hours

M W F | 9 AM - 11:30 AM

About Me

Dr. Jared Oakley holds a Ph.D. and an MBA in Marketing and Supply Chain from the University of Memphis. While completing his degree, he taught classes in consumer behavior and principles of marketing, and was a Doctoral Fellow at the Sheth 2013 Consortium. His research focus is sales force management, strategy, and policy. In addition to a number of conference proceedings, Dr. Oakley's work has been published in the Journal of Advertising, Journal of Marketing Education, and the Journal of Relationship Marketing. Prior to joining academia, he gained extensive experience in the supply chain industry, in which he worked for FedEx where he held positions in sales management, sales training, and product development.  He is teaching Principles of Marketing (IBM 301) for the fall quarter.

Selected Publications

  • Jared Oakley, Alan Bush, William C. Moncrief, Daniel Sherill, and Emin Babakus. (2020). "The Role of Customer Entertainment in B2B Sales Strategy: Comparative Insights from Professional Buyers and Salespeople. " Industrial Marketing Management, 92 (4), 190-201.
  • Jared Oakley, Jha, Subhash, M.S. Balaji, Joann Peck and George D. Deitz (2020). "The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence." Journal of Retailing, 96 (4): 590-604. 
  • Bush, Victoria, Alan Bush, Jared Oakley and John Cicala (2015), “The Sales Profession as a Subculture: Implications for Ethical Decision Making,” Journal of Business Ethics. doi:10.1007/s10551-015-2753-7.
  • Oakley, Jared and Alan Bush (2016), “The Role of Suspicion in B2B Customer Entertainment,” Journal of Business and Industrial Marketing, 31 (5), 565-574.
  • Royne, Marla, Jeff Thieme, Marian Levy, Jared Oakley and Laura Alderson (2016), "From Thinking Green to Buying Green: Consumer Motivation Makes the Difference," Journal of Business Strategy, 37 (3), 37-43.
  • Bush, Alan J., Victoria D. Bush, Jared Oakley and John Cicala (2014), “Formulating Undergraduate Expectations for Better Career Development in Sales: A Socialization Perspective,” Journal of Marketing Education, 36 (2), 120-131.
  • Stafford, Marla B., Jennifer Martinez, Jared Oakley and Alexa Sullivan (2013), “Product Benefits and Price Appeals in Green Advertising,” Journal of Advertising, 41 (4), 85-102.
  • Oakley, Jared and Alan J. Bush (2012), “Customer Entertainment in Relationship Marketing: A Literature Revue and Directions for Future Research,” Journal of Relationship Marketing, 11 (1), 21-40.