Research Interests: Internet Word-of- Mouth (WOM) Marketing; Social Network Analysis; Promotions; Information Source Effect; Brand Community; Web-based Methods; Sports Marketing; Business Education.
Recent Publications: Allen, A., Orr, A., Ariscoretta, O., Perez, A., & Kim, A. (2023). UNIQLO: A Case Study of a Global Fashion Brand. Journal of Business Cases and Applications (37). https://www.aabri.com/manuscripts/223580.pdf
Kim, A., Im, S., & Kim, H. (2022). The Red Dawg Cafe: A Case Study of a Local Restaurant. Journal of Business Cases and Applications (36). https://www.aabri.com/manuscripts/223551.pdf
Anthony H. Kim (2016), “Impact of Promotion Characteristics on Consumers’ Participation in Discussion of Promotional Deal Offers.” Pan-Pacific Journal of Business Research, 7(2), 16-26.
Thompson, Scott A., Richard Gooner, and Anthony Kim (2015: equal authorship), “Your Mileage May Vary: Managing untargeted consumers’ reaction to promotions” Journal of the Academy of Marketing Science, 43(6), 713-29.
Kwon, Harry H., Hongbum Kim and Michael Mondello (2008). “Does a Manufacturer Matter in Co-branding? The Influence of a Manufacturer on Sport Team Licensed Apparel.” Sport Marketing Quarterly, 17, 109-19.
Zinkhan, George M., Anastasia Thyroff, Anja Rempel, and Hongbum Kim (2010). “Adding Products and Services”, Business Fundamentals by Global Text Project, [available at http://cnx.org/content/m35564].
