Elif Ozkaya

Research Interests:
Dr. Elif Ozkaya is an interdisciplinary scholar whose research spans the fields of digital media, consumer behavior, sustainability, and the psychological impacts of technology. With a Ph.D. in Information and Media from Michigan State University, Dr. Ozkaya has contributed extensively to understanding media consumption's social and cognitive effects, including the role of habit and emotional regulation in entertainment video selection and the consequences of habitual and compulsive gameplay. 
 
Recent work by Dr. Ozkaya includes exploring digital marketing strategies that leverage regulatory changes for competitive advantage and innovative applications of technology in sustainability, such as transforming universities into waste-to-energy hubs through biodigesters.  

Recent Publications:

Refereed Journal Articles

• Ozkaya, E. & Ozkaya, H. E. (2023). Biodigesters: Transforming Universities to Waste to Energy (WtE) Hubs for Environmentally Sustainable Cities. Journal of Case Research, 3 (In press)  
• Ozkaya, E., & Ozkaya, H. E. (2022). Phenix Enterprises: What is the best digital marketing strategy to turn regulatory change into a competitive advantage in the small van industry? Journal of Case Research and Inquiry, 7, 137-153. https://jcri.org/JCRI VOLUME 7 2022 20 July 2022.pdf 
• Ozkaya, E. (2016). The role of habit and emotional regulation on entertainment video selection. Journal of New Media and Mass Communication,3(2), 49-64. doi: 10.18488/journal.91/2016.3.2/91.2.49.64 
• Wohn, D. Y., Lee, Y., & Ozkaya, E. (2015). Social contributors and consequences of habitual and compulsive game play. International Journal of Technology and Human Interaction, 11(3), 17-34. doi:10.4018/ijthi.2015070102 
 
• Ozkaya, E., Ozkaya, H. E., Roxas, J., Bryant, F., & Whitson, D. (2015). Factors affecting consumer usage of QR codes. Journal of Direct, Data and Digital Marketing Practice, 16(3), 209-224. doi: 10.1057/dddmp.2015.18 
• Ozkaya, H. E., Droge,C., Hult, T., Calantone, R., & Ozkaya, E. (2015). Market knowledge competence: The missing link between market orientation and market-based innovations - a comparison between the U.S. And China. International Journal of Research in Marketing, 32(3), 309-318. doi:10.1016/j.ijresmar.2014.10.004 
 
• Oh, H. J., Ozkaya, E. & LaRose, R. (2014). How does online social networking enhance life satisfaction? The relationships among online supportive interaction, affect, perceived social support, sense of community, and life satisfaction. Computers in Human Behavior, 30, 69-78. doi:10.1016/j.chb.2013.07.053. 

• Wohn, D. Y., Lee, Y., & Ozkaya, E. Y. (2019). Social Contributors and Consequences of Habitual and Compulsive Game Play. In I. Management Association (Ed.), Internet and Technology Addiction: Breakthroughs in Research and Practice (pp. 362-381). IGI Global. https://doi.org/10.4018/978-1-5225-8900-6.ch021 

• Ozkaya, E. , Myers, J. Bryant F., Gosh, M., and DiFranco, O. (2023, April). Digital micro-credentialing in marketing education for career readiness, Special Session: Serving Students in the New Normal. Presented at the 47th Marketing Educator’s Association’s Annual Conference, San Francisco, USA.  
• Ozkaya, E. & Ozkaya, H. E. (March, 2022). Biodigesters: Transforming Universities to Waste to Energy (WtE) Hubs for Environmentally Sustainable Cities Proceedings of the Annual Western Case Writers Conference (WCA 2022), Hawaii, USA.  
• Schiele, K.R., Myers, J, Ong, L.L, Oakley, J.J, Fabrize, R., Ozkaya, E. (2022, April). Online Community Building in Online/In-person Special Session: Serving Students in the New Normal. Presented at the 46th Marketing Educator’s Association’s Annual Conference (via Zoom). 
• Ozkaya, E, &Ozkaya, H.E. (2021, May) Multi-Channel Media Consumption Behavior: Psychological and Socio-cognitive Correlates of Media Multitasking. Presented at the 35th EBES Conference, Rome, Italy (via Zoom). 
• Schiele, K.R., Myers, J, Ong, L.L, Oakley, J.J, Fabrize, R., Ozkaya, E. (2021, April). Fear: The Final Frontier for Teaching in a Pandemic. Presented at the Marketing Educator’s Association’s Annual Conference (via Zoom).  
• Ozkaya, E. (2020). Geospatial Analytics in Marketing Education, “Embracing Innovation in Marketing Education” panel at the Marketing Educator’s Association’s Annual Conference, Seattle, WA. 
• Ozkaya, E. & LaRose, R. (2017). Towards a synthesis of media habits and internet addiction research. Paper presented at the 67th International Communication Association Conference, San Diego, CA.  
• Ozkaya, E. & Ozkaya, H.E. (2017). Aesthetic orientation and Innovations in US and China. Paper presented at the 22nd EBES Conference, Rome, Italy. 
• Ozkaya, E., Ozkaya, H. E., Whitson, D., Roxas, J., & Bryant, F. (2014). Recipe for viral videos: The ingredients for spreading brand advertising. Paper will be presented at the Direct/Interactive Marketing Research Summit, San Diego, CA.  
• Ozkaya, E., (2014, May). The role of habit and emotional regulation on entertainment video selection. Paper presented at the 64th International Communication Association Conference, Seattle, WA.  
• Ozkaya, E., Velazquez, A. Fuente, J. & Yun, Y. (2012, May). Socio-cognitive model of problematic video game use. Paper presented at the 62nd International Communication Association Conference, Phoenix, AZ.  
• Lampe, C., Obar, J. A., Ozkaya, E. Y., Zube, P., & Velasquez, A. (2012). Classroom Wikipedia participation effects on future intentions to contribute CSCW ’12: Proceedings of the ACM 2012 Conference on Computer Supported Cooperative Work, 403–406 
• Lampe, C., Obar, J., Ozkaya, E., Zube P. & Velazquez, A. (2012). The Wikimedia Public Policy Initiative: Classroom exercises as introductions to peer production. Proceedings of the 2012 ACM Conference on Computer Supported Cooperative Systems, Seattle, WA, USA, 403-406. doi: 10.1145/2145204.2145267. (Honorable Mention Paper Award) 
• Ozkaya, E., LaRose, R. & Wohn, Y. D., (2011, May). Online game addiction studies: An overview. Paper presented at the 61st International Communication Association Conference, Boston, MA.  
• Lampe, C., Wash, R., Velazquez, A., & Ozkaya, E. (2010). Motivations to participate in online communities. Proceedings of the SIGCHI 28th International Conference on Human Factors in Computing Systems, Atlanta, GA, USA, 1927-1936. doi:10.1145/1753326.1753616. 
• Hill, S., LaRose, R., Hartman, T. & Ozkaya, E., (2010, June). Too depleted to choose? Ego depletion, self-control, and habits in media selection. Paper presented at the Sixtieth International Communication Association Conference, Singapore.  
   

• Ozkaya E. & H. E. Ozkaya (July, 2022). Should Southern California universities be waste-to-energy hubs by implementing biodigesters for sustainable cities? Society for Case Research Summer Workshop and Case Writer’s Bootcamp 2022. New Orleans, LA, USA.

• Ozkaya, H.E, Sabri, S., Ozkaya, E. (2023). Smart City Enterprise: An Entrepreneurial Digital Twin Case Study (data collected, manuscript in preparation).