Claire Whang

Ph.D. University of Minnesota, Twin Cities
- Major in Apparel Studies, Retail Merchandising and Consumer Studies
- Minor in Psychology

M.S. Yonsei University
- Major in Human Ecology, Clothing and Textiles
(Fashion Marketing Concentration)

B.S. Yonsei University
- Major in Human Ecology, Clothing and Textiles
- Minor in Business

AMM3550 Fashion Data Analytics
AMM3750 Digital Commerce for Fashion Business 
AMM4410 Internship
AMM4960 International Retail Buying
AMM4630/A Apparel Research Project
AMM4970L Fashion Retail Simulation Lab [Poly X]
IAM5450 International Apparel Consumer Behavior
IAM6020 Research Applications & Data Analysis in International Apparel Management
IAM6850 & IAM 6960  Master's Thesis

• Huh, J., Whang, C., & Kim, H-Y. (2022). Building Trust with Voice Assistants: By Examining the Effect of Social Role and User Autonomy. Journal of Global Fashion Marketing, 13(2), 151-167 doi: https://doi.org/10.1080/20932685.2022.2085603.   (SCOPUS)
• Dabas, C., & Whang, C. (2021). A Systematic Review of Drivers of Sustainable Fashion Consumption: 25 Years of Research Evolution. Journal of Global Fashion Marketing, 13(2), 151-167.   (SCOPUS)
• Wu, J., Song, S., & Whang, C. H. (2021). Personalizing 3D virtual fashion stores: Exploring modularity with a typology of atmospherics based on user input, Information & Management, 58(4), Article 10346. doi: https://doi.org/10.1016/j.im.2021.103461.   (SSCI)
• Wu, J., Joo, B. R., Sina, A. S., Song, S., & Whang, C. H. (2021). Personalizing 3D virtual fashion stores: An action research approach to modularity development. International Journal of Retail and Distribution Management, 50(3), 342-360.  (SSCI)
• Whang, C., Im, H. (2021). I Like Your Suggestion!" The Role of Humanlikeness and Parasocial Relationship on Website versus Voice Shopper's Perception of Recommendations, Psychology & Marketing, 38(4), 581-595 (SSCI)
• Whang, C., Im, H. (2018). Does recommendation matter for trusting beliefs and trusting intentions? Focused on different types of recommender system and sponsored recommendations. International Journal of Retail & Distribution Management, 46(10), 944-958. (SSCI)
• Whang, H., Yong, S., & Ko, E. (2016). Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists. Journal of Business Research, 69(2), 631-641. (SSCI)
• Whang, H., Ko, E., Zhang, T., & Mattila, P. (2015). Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia. International Journal of Advertising, 34(5), 789-811. (SSCI)
• Ko, E., Choo, H., Lee, J. Y., Song, S., & Whang, H. (2013). Triangulated value perspectives of Place marketing: A case of Dongdaemun and the Doota shopping mall. Journal of Global Fashion Marketing, 4(4), 299-318. (SCOPUS)
• Ko, E., Lee, S., & Whang, H. (2013). Authenticity in traditional culture marketing: consumers' perceptions of Korean traditional culture. Journal of Global Fashion Marketing, 4(2), 93-111. (SCOPUS)

• Whang, C., & Song, S. (2023, March). Exploring the Game-like Metaverse Virtual Classroom: Teaching and Learning in Gathertown. Marketing Educator Association (MEA) Annual Conference.
• Kim, D. Y., & Whang, C. (2022, March). More Followers, Weaker Persuasion? The Impact of Network Size in Social Media.. Paper presented at the 2022 American Collegiate Retailing Association Annual Conference (ACRA)
• Huh, J., Whang, C., & Kim, H-Y. (2021, Nov). The Social Role of Voice Assistant as Servant versus Partner - Will Users’ Autonomy Matter for Building a Trustful Relationship?. 2021 Global Fashion Marketing Conference. (GFMC)/Korean Scholars of Marketing Science (KSMS) Annual Conference.
• Whang, C. & Dabas, C. (2021, June). Retail Employee Technology - Focused on Job Demand-Resource Model. Academy of Marketing Science (AMS) Annual Conference.
• Dabas, C., Whang, C., & Min, S. (2020, November). Sustainable fashion consumption: A decade of research growth and trends. Paper presented at the 2020 International Textile and Apparel Association (ITAA).
• Wu, J., Joo, B., Sina, A., Song, S., Whang, C. H. (2020, March). Personalizing 3D Virtual Fashion Stores: An Action Research Approach to Modularity Development. Paper presented at the 2018 ACRA  [Best Paper Award]
• Song, S., Kim, N., & Whang, C. (2019, September). American female seniors’ Responses to mature models in bra advertising. Paper presented for the UMN(University of Minnesota)–SIVA (Shanghai Institute of Visual Arts) Joint Symposium.
• Song, S., & Whang, C. (2019, May). Luxury Brand Celebrity Endorsements: Three Pairs of Personality Congruence and Consumer Engagement.  2019 International Consumer Brand Relationships Conference.
• Lu, X., & Whang, C. H. (2018, August). Does when and where matter?: The influence of ad timing and placement on the effects of online behavioral advertising.  2018 Association for Education in Journalism and Mass Communication Annual Conference.
• Whang, C. H., & Im, H. (2018, November). Voice Shopping: User-Voice Assistant Parasocial Relationship Perspective. 2018 ITAA.
• Kim, H-Y., Im, H., Whang, C. H., & Song, S. (2018, June). Retail Experience Design: Using Service Learning to Teach Retail Merchandising. Paper presented at the 2018 ACRA.
• Whang, C. H. & Im, H. (2017, March). “When personalization betrays you”: focused on different types of recommender system and sponsored recommendations. 2017 ACRA.
• Im, H. & Whang, C. H. (2016, November). Warm glow of gifts: effects of product warmth, channel, and friendship distance. 2016 ITAA
• Yurchisin, J., Adomaitis, A. D., Johnson, K. P., & Whang, H. (2016, November). Exploring the effect of body appreciation on the relationship between social networking site usage and body dissatisfaction. 2016 ITAA.
• Yurchisin, J., Johnson, K. K., Whang, H., & Watchravesringkan, K. (2016, July). Insights into retail therapy shoppers: Experiences sought, behavioral setting, and ties to shopping addiction. 2016 Global Marketing Conference (GMC)  [Youngone best paper award]
• Whang, C. H., & Kim, H. Y. (2016, July). A guide map to the terrain of consumer coping mechanisms in a service failure and recovery context. 2016 GMC.
• Whang, C. H., Alfalah, S., Berglund, M. E., Lee, Y. & Johnson, Kim K. P. (2016, April). Impact of user-generated content on self-perceptions and purchase Intention. 2016 Symposium: Fashion and Body.
• Whang, H., & Ko, E. (2015, June). Consumer perception on technology and cultural convergence marketing activities of a fashion brand: focused on determinants of adoption. 2015 GFMC.
• Whang, H., Zhang, T., Yong, S., & Ko, E. (2014, July). The effect of pop culture involvement on destination image formation and its perception: Focused on global diffusion process of Korean Wave. 2014 GMC.
• Whang, H., Zhang, T., Choi, I., & Ko, E. (2014, July). Brand popularity as an advertising cue affecting consumer evaluation on sustainable brand- A cross-cultural comparison of consumer decision-making style of Korea, China and Russia. 2014 GMC.
• Whang, H., Zhang, T., & Ko, E. (2013, November). Global Hallyu trend analysis, 2013 KSMS.
• Ko, E., Choo, H. J., Lee, J. Y., Song, S., & Whang, H. (2013, May). Triangle value perspective for analyzing the local market. 2013 KSMS.
• Lee, S., Ko, E., Kim, K. H., Whang, H., & Kim, N. (2013, April). The role of authenticity and effective factors in global marketing of traditional culture in Asia, 2013 Aalto University-GAMMA Joint Symposium.