Azadeh Hawkins

Azadeh Hawkins

Azadeh Nashat Hawkins is the Global Creative Director for Montage International. In this role, Ms. Hawkins works closely with a variety of different departments and disciplines, covering both the Montage Hotels & Resorts and Pendry Hotels & Resorts portfolios, on development and design, brand development and marketing, partnerships and continued innovation of the guest experience.

Her 24-year career in hospitality has included 14 years with Viceroy Hotel Group where she held the position of vice president of marketing communications and brand management. She also held the role of General Manager at multiple properties including Maison 140 Beverly Hills, Chamberlain West Hollywood and Viceroy Palm Springs. More recently, she held the role as chief marketing officer for Pink Taco, a Los Angeles-based restaurant group, where she was responsible for repositioning, marketing and expansion of the brand.

Her background prior to hospitality included roles as brand producer at San Francisco based digital agency, Spiralwest followed by a similar role at Los Angeles based brand agency Reverb with clients including Hewlett Packard, Nike and Kor Hotel Group.

Ms. Hawkins graduated with a Bachelor of Arts degree with honors in Journalism from San Francisco State University.