Analytics and Marketing Insights Club's Bylaws

The Cal Poly Pomona Analytics and Marketing Insights Club is a non-profit student organization committed to furthering the skills and abilities of students interested in becoming market research professionals that discover customer insights that will guide firms’ strategy.  Cal Poly's Analytics and Marketing Insights Club was founded with two clear goals in mind. 

First, we intend to provide career guidance and practical hands-on learning opportunities to the members so that they have sufficient knowledge and skills necessary to be successful as a market researcher. 

Second, we intend to assist club members to get placed in prominent market research companies and research functions of major producers and service providers in the region and the nation.  

To this end, we give students exposure to the world of marketing research, its impact within organizations and how successful management utilizes market research to make informed decisions on behalf of their companies. We purport to develop our members to be qualified, highly skilled professionals in the market research world; to give them a professional edge upon entry into the workforce that will set them apart as Cal Poly graduates with legitimate and functional experience that create value for their hiring organizations. We cultivate a powerful and influential network within our ranks, based on positive friendships and professional integration. We will also reach out to the professionals in the market research industry to network with them and forge mutually beneficial relationships that further assist our two major objectives.

We are the future customer insights generator that will shape business decisions.  We will affect the world for good, steer our corporations towards the cutting edge of trends that are not yet seen, and ethically guide and mentor future leaders to come.  We are the Cal Poly Pomona Analytics and Marketing Insights Club.

SECTION I - PURPOSE 

The Analytics and Marketing Insights Club exists for the betterment of the California State Polytechnic University, Pomona. It exists to further the innovation created by insights gleaned from effective and meaningful analysis of market research by students at Cal Poly Pomona. Our purpose is the creation and cultivation of future market research leaders that will worthily bear the seal of Cal Poly Pomona throughout their careers.

SECTION II - PURPOSE  

Open to all majors, the Cal Poly Pomona Analytics and Marketing Insights Club exists to nurture the next generation of insights analysts and consultants who generate customer insights that will shape the business world. The club was founded in 2013 with two clear goals in mind. First, we provide practical hands-on learning opportunities to equip members with the necessary knowledge and skills. Second, we provide career guidance to assist club members to get placed in prominent market research companies and in-house research functions of major corporations in the nation.

To this end, we give students exposure to the world of research, its impact within organizations and how successful management utilizes market research to make informed decisions on behalf of their companies. We purport to develop our members to be qualified, highly skilled professionals in the market research world; to give them a professional edge upon entry into the workforce that will set them apart as Cal Poly graduates with legitimate and functional experience that create value for their hiring organizations. We cultivate a powerful and influential network within our ranks, based on positive friendships and professional integration. We will also reach out to the professionals in the market research industry to network with them and forge a mutually beneficial relationship that further assists our two major objectives.

We are the future researchers and consultants that generate customer insights that will shape the business world.   We will affect the world for good, steer our corporations towards the cutting edge of trends that are not yet seen, and ethically guide and mentor future leaders to come.  We are the Analytics and Market Insights Club at Cal Poly Pomona.

SECTION III - NONDISCRIMINATION  

The Analytics and Marketing Insights Club shall not be discriminatory in terms of race, ethnicity, religion, color, age, sexual orientation, national origin, citizenship, gender, physical or mental ability, marital status, financial or social status.   

SECTION IV - OFF-CAMPUS ISSUES  

This organization and/or its members, when taking stands on issues, recognizes and will fulfill the obligation to make clear that it/they in no way represent(s) the official position of the California State Polytechnic University, Pomona. 

SECTION V - CAMPUS POLICIES  

This organization and/or its members, when conducting organizational business, on or off campus, recognizes and will uphold the University’s Alcohol & Other Drugs Policy. 

The official name of the organization shall be Cal Poly Pomona Analytics and Marketing Insights Club, at California State Polytechnic University, Pomona.

SECTION I - MAINTENANCE 

This organization, pursuant to its charter obligation, shall maintain a trust account with the ASI Financial Services Office.  Pursuant to the California State University Board of Trustees, the Executive Orders 648 and 731 states that all funds received on behalf of the University, its auxiliaries or affiliated organizations are required to be administered through the campus’ Chief Financial Officer, the Vice President of Administrative Affairs.  Student clubs and organizations are identified as affiliated organizations.  The policy further states that any account with a bank or financial institution not approved by the campus’ Chief Financial Officer is strictly prohibited.   

SECTION II - USAGE 

All monies of this organization shall be deposited in, and disbursed from, this account following procedures outlined by the ASI Financial Services Office.   

SECTION III - DISPERSAL OF FUNDS  

Should this organization become inactive by failing to apply for charter renewal, the trust account will be held as an inactive account for two (2) academic years.  In the event this organization does not become active during the two (2) year period it is hereby declared that any funds remaining in said account are to be transmitted to The Cal Poly Pomona Foundation, an educational, charitable organization to aid this organization in carrying out its objectives.  If said organization is no longer functioning at that time, or if its objectives are no longer consistent with its original educational, charitable purposes, then the funds of this organization shall be transferred to the Associated Students, Inc., California State Polytechnic University, Pomona, general fund. 

SECTION I - CATEGORIES OF MEMBERSHIP 

Membership must constitute a minimum of 10 students at California State Polytechnic University, Pomona with a minimum enrollment of 9 units and maintain a 2.2 GPA. Only students enrolled at the California State Polytechnic University, Pomona campus may vote on issues that come before the organization.

SECTION II - ELIGIBILITY REQUIREMENTS  

Active members must be members of the Associated Students, Inc. at California State Polytechnic University, Pomona.  

No more than 20% of our membership will be non-CSU students.  (Add any other eligibility requirements your organization may have for active members.  Specify eligibility requirements for all other categories of members, outlining in the same order as in Section 1 of this Article.  Be sure to include what an eligible person must DO in order to belong and remain in that category of membership [pay dues, attend a specified percentage of meetings, etc.].)

SECTION III - SUSPENSION               

(State the provisions for suspension of members.  These may include disorderly conduct, gross misdemeanor, or other behaviors unacceptable to your organization.)  A member may be suspended or removed for the above stated reasons following a hearing by the membership of the organization (or some other satisfactory method of due process).

SECTION I - OFFICER MINIMUM STANDINGS

The Officer standards are higher than the school required standard. All club officers must be enrolled at the university and maintain a minimum 2.5 GPA. Officers must be enrolled in at least 9 units per semester for a minimum of one semester. 

SECTION II - CATEGORIES OF OFFICERS

The Elected board member positions shall consist of a President, Vice President of Operations, Director of Finance, Director of Marketing, Director of Creative Design, Director of Campus Community Engagement, Director of Professional Community Engagement, Director of Fundraising, Director of Membership, Recruitment, and Professional Development, Director of Data Science, Director of Web Development and Analytics, and Director of Archive and Database Marketing  

SECTION III - DUTIES  

President

The office of the President must uphold the mission and vision of the organization and strive to achieve the goals by working closely with the members and the faculty advisor(s). The president holds executive decision-making power for direction of the club in consultation with the faculty advisor(s) when there is no clear agreement among the Executive Board. Responsibilities include oversight of the entire club and all officers as designated, creating overarching plan for the club, ensuring fulfillment of vision for long term success, designating and adapting its purpose, developing all functions of the club to capacity, ensuring the professional and personal development for all executive leaders and club members, leading meetings, organizing pipeline of events and planning of them, networking with companies in order to obtain corporate sponsorship and open doors that will benefit the Analytics and Marketing insights Club (as well as the sponsoring corporation), and focusing on exposure to alumni and corporations. The Club president ensures that everyone works together to fulfill the mission of the organization. The president casts deciding votes when necessary. Shall take administrative action over executive board members and ensure that the actions are performed correctly and punctually.

Vice President of Operations

The Vice President of Operations shall work in conjunction with the President in executing and delegating any tasks assigned by the President. The VP of Operations serves as oversight of all technical operations and functions necessary in the fulfillment of the executive vision of the club.  Responsibilities include organization of all events and serves as direct report for all functions within the club, and as secretary. The Vice President shall take thorough notes at all analytics and marketing insights meetings (including ideas and potential events discussed) and disperse that information via email to the club members. The Vice President of Operations shall be responsible for all special events and, but not limited to, fulfilling any duties left vacant by an officer. The Vice President of Operations shall fulfill all Presidential duties in case of the absence of the president.

Director of Finance

Authorized to monitor all Insights Club funds, make deposits, track fundraisers, complete all budget requests, keep an accurate record of all club funding, and provide receipts to business services. Responsible for all financial matters regarding club functions, maintenance of budget and strict adherence to it, monitoring of financial increases from events, dues and ASI funding.  The VP of Finance carries executive signage powers for the account under the direction of the president.  In addition, any collateral duties related to Finance as required. 

Director of Marketing

Working closely with the Director of Creative Design, The Director of Marketing serves as director of all marketing functions and strategy and is responsible for developing and implementing the strategy, tactics, and programs to create awareness, interest, desire, demand, and recognition for the Club.

Director of Creative Design

Working closely with the Director of Marketing, the Director of Creative Design ensures the successful branding and image creation and maintenance of the club and its events.  The Director of Creative Design leads the efforts of graphic design and printing.

Director of Campus Community Engagement

The Director of Campus Community Engagement oversees the development of the communications plans for the Club’s campus community, working with the Director of Professional Community Engagement to promote, enhance, and protect the organization's brand reputation. The Director shall be responsible for communicating events to the club’s current members and potential members as well as faculty and staff using emails and designated social media (e.g., Facebook, Instagram, and Twitter). In addition, the director will represent the club to all UBSS functions for the assigned term. The Director will organize a scrapbook to tell the club’s story for the semester. The scrapbooks will consist of a collection of items such as pictures and news clippings about the club and its members. Making the scrapbook meaningful to current and future members. 

Director of Professional Community Engagement

The Director of Professional Community Engagement will be responsible for the Club’s varied and integrated communications targeted at the business community, using appropriate tools such as newsletters and LinkedIn, as well as managing the Club’s reputation online.  The Director of Professional Engagement will work closely with the Director of Campus Community Engagement in the development of Cal Poly Pomona Analytics and Marketing Insights Club’s communication strategy and will contribute to the strategic planning process.

Director of Fundraising

The Director of Fundraising’s main responsibilities lie in organizing and orchestrating the club’s fundraisers. This shall be done by networking and research, which will sell the organization and its cause to potential donors.

Director of Membership, Recruitment, and Professional Development

The Director of Membership, Recruitment, and Professional Development shall recruit new members, as well as manage existing members. The director will also collect membership dues, issues free membership to Insights Association, and acts as the major officer of contact for inquiries from the members and prospective members about professional development.  Responsibilities include, but not limited to, classroom visits, generating leads, cultivating prospective members, developing, and updating member database, and checking attendance.  

Director of Data Science

The Director of Data Science shall be responsible for curating and reviewing all Data science related presentations, as well as maintaining club posts related to analyzing datasets that are pertinent to the club/contemporary life. The Director of Data science shall also be responsible for ensuring the club has a strong and consistent focus on the analytics part of the club and consistently educate members on data visualization and reporting. The Director of Data science will be responsible for creating interesting material for the club and be an integral part in helping the club transition to being more project orientated. 

Director of Web Development and Analytics 

The Director of Web Development and Analytics will be responsible for maintaining our website with all relevant club information including but not limited to calendar, E-board members, Mission statements, By-laws, and any new pages we will add as a result to our transition to a project based club. 

Director of Archive and Database Marketing 

The Director of Archive and Database Marketing shall oversee the Analytics and Marketing Insights Club’s efforts to systematically organize all the documents and databases where information will be stored about the club's operation as well as contact information of current members, alumni, professionals, guest speakers, faculty, etc. The director shall be responsible for facilitating organization and integrity of the google drive as club’s archive and working with all the officers, especially the President, the Director of Campus Community Engagement, and the Director of Membership, Recruitment, and Professional Development to help create an optimized system for record-keeping and efficient utilization of the databases of the constituencies.

SECTION IV - EXECUTIVE BOARD REQUIREMENTS 

All members of the Executive Board are responsible for these duties, but not limited to, throughout the duration of their term of office. They are also expected to attend all executive board and chapter meetings. Executives are required to make their decisions based upon the best interests of the organization. All Executive board members must accept the responsibility of monitoring his/her own grades and meet all duties of their position simultaneously.  To be qualified to run for the positions of Executive Board, candidates should identify marketing research as his/her career choice. Such an intention is demonstrated when the candidate was trained at Center for Customer Insights and Digital Marketing, attended SoCal Market Research Association seminars, or/and enrolled in marketing research career track courses. To be qualified as a President and Vice President of Operations, the two highest ranked positions, a candidate should have been trained at the Center of Customer Insights and Digital Marketing or its equivalent or at least must profess his or her willingness to be trained in the Analytics and Marketing Insights Club during tenure and must be willing to spend a significant amount of time for the Analytics and Marketing Insights Club.

SECTION V - ELIGIBILITY 

At the time of assuming office and during tenure in office, an elected officer must meet all of the eligibility requirements as stated by the University: Officers must meet a minimum 2.0 term and cumulative GPA; 6 semester units, 3 semester units grad/credential; and be in good judicial standing with the University.  

SECTION VI - REMOVAL FROM OFFICE 

An officer may be subject to removal from office if that person neglects the duties of their position or violates the organization’s by-laws. To remove an officer from an elected position, an officer must recommend the removal from office at an Executive Board or special meeting, following the club meeting by-laws. A minimum of one week must pass before the vote can be cast to remove the officer. The officer in question will be notified in writing of the removal from office recommendation and will be invited to defend their position. A vote will be taken at this meeting; a 2/3-majority vote of active members is required to remove the officer and all decisions are final and non-reversible.

SECTION I - NOMINATIONS  

Nominations will be made either by self or others during Spring semester for the Executive Board positions: President, Vice President of Operations, Vice President of Finance, Vice President of Communication, and Vice President of Marketing. A nominated member must accept the nominations to become a candidate. Candidates are expected to submit a resume at a minimum, a statement of purpose, preferably.   The newly elected Executive Board shall appoint all other officer positions in consultation with the faculty advisor(s).

SECTION II - TIME OF ELECTION 

Elections will be held annually during the general meeting in the 10th week of spring semester.

SECTION III - PROCEDURE  

Before the elections, the current Executive Board will narrow down each category to two candidates per position through an interview process and in consultation with faculty advisor(s). During the Election Day meeting, each candidate will have 3 minutes to speak and 2 minutes for questions and answer. Candidates are encouraged to share a copy of their resume and a statement of purpose with the audience. Secret ballots or a hand vote will be cast by each attending member and choose between one in each category. The current President will count the votes, unless there is a conflict of interest. Majority vote in each category shall determine the winner. In case of a tie, the current Executive Board will cast a deciding vote.

SECTION IV - ASSUMPTION OF OFFICE

Assumption of office will be taken in week 11 of Spring semester. Week 10 will begin the transition phase between outgoing and incoming officers. 

SECTION V - VACANCIES

At the beginning of each semester, vacancies in the Executive Board will be announced. Applications can be filled, and an interview process will determine new candidates for the vacancies. This process can also occur anytime within the semester.

SECTION VI - LINE OF SUCCESSION 

In the event of simultaneous vacancies in the offices of the Insights Club President and Vice President of Operations, the line of succession will be the Vice President of Communications, and the Vice President of Finance.

SECTION I - REGULAR MEETINGS  

Meetings will be held weekly on Tuesdays during U-hour (12 pm-12:50 pm) unless specified. Tuesday general meetings will be for all Active Members.

SECTION II - SPECIAL MEETINGS  

A special meeting can be called at will of any Executive Board Officer, with an approval of the President, with a 72 hour notice in advance. The special meeting can call upon any or all Executive board members and any relevant active/alumni members to the purpose of the meeting.

One-half (1/2) plus one (1) of the active members must be present at a general meeting to transact any club business.

SECTION I - STANDING COMMITTEES

Any active member can be a part of special committees such as Fundraising, Special Events, Community Service, etc. The Executive Board members may appoint committees if the need for such committees shall arise. The Executive Board member shall serve as the presiding chair of said committee.

Dues may be paid either semesterly, or annually. Once membership is paid, the member will be included in the official chapter roster. In order to be an official chapter member of the Analytics and Marketing Insights Club dues must be paid. This Due will be included with your first active semester as a member. The due will be designated as appropriate by the executive board under the direction and counsel of the President. The Dues include any form of membership benefits including but not limited to Insights association membership.   

SECTION I - ELIGIBILITY  

The Analytics and Marketing Insights Club shall have at least one advisor over 21 years of age who shall be a member of the faculty, administration, or staff of the California State Polytechnic University, Pomona.  The advisor may not be on leave of absence at any time during his/her term of appointment. 

SECTION II - SELECTION AND APPOINTMENT   

After an advisor has been nominated by the organization and approved by his/her Department Head, final approval and actual appointment will be made by the Director, Office of Student Life.  If the advisor is the Department Head, then the immediate supervisor would also need to approve before final appointment is made by the Director of Student Life. 

SECTION III - DUTIES  

The advisor’s responsibilities include attendance and participation in as many organizational meetings and activities as is practical, signing all forms related to the scheduling of activities and the disbursement of funds, and the other duties outlined in Office of Student Life and Cultural Center’s Advisor’s Guide.  The advisor’s responsibilities include provision of overarching vision and mission, training of members for relevant marketing research topics, consultation of Executive Board for important matters related to AMIC’s mission. 

SECTION I - IMPORTANCE OF TRAINING 

A major difference between the Analytics and Marketing Insights Club and other marketing student organizations is that AMIC is intended to focus on training its members for basic skills (e.g., report writing skills and logical thinking skill) as well as advanced skill sets (e.g., programing, data mining, survey, and focus group moderator) demanded by the market research industry. To this end we hope to use our focus of training to change our club to focus on becoming a project based club. We feel that this is important because most market research analyst positions require at least one to two years of work experience in marketing research and applicants are tested rigorously on their aptitude as part of the interview. This is why we cannot emphasize enough the importance of training. Students need at least two years of their time preparing for the career before they go on the job market. That is, students must start their career planning and preparation in sophomore stage to get enough time. There is a lot of career guidance and training to be done in this fast-changing marketing research landscape. Thus, the club works together with Center of Customer Insights and Digital Marketing to provide its members with an opportunity to experience rigorous, basic and applied marketing research conducted at the lab while allowing students to fulfill their independent research credits (two 3 credits for IBM 4000). After about one year of training in the lab, members are also expected to seek external internship opportunities that may be presented by the professionals Insights Club networks with. For this reason, members are strongly encouraged to attend the Southern California Chapter of Insights Association educational seminars and networking events.   

SECTION II - RESOURCES FOR TRAINING 

To support the training needs, the following training opportunities are identified. 

SECTION I - MEANS OF AMENDMENT

Only an Executive Board member has the authority to amend any chapter by-laws. For an Executive Board member to amend these changes requires a majority vote of the active members of the organization.

SECTION II -  APPROVAL

All amendments to the bylaws shall be filed as a public document in the organization’s myBAR page and the executive board will alert the Senior Coordinator of Student Life in the Office of Student Life and Cultural Centers via email within 90 calendar days indicating the date and method of adoption. Any amendment(s) which change(s) the purpose or intent of the organization or substantively modify the bylaw’s provisions shall be approved by the University before taking effect. 

SECTION III - COMPLIANCE 

This charter shall not conflict with the By-Laws of the Associated Students, Inc., or with the policies and regulations of the California State Polytechnic University, Pomona, the Trustees of the California State University and Colleges, or the State of California.  Any stipulations applying to all chartered organizations made by the university shall be considered to be immediately enforceable, whether contained in these Charter Provisions or not.