Business Administration - Marketing Management
Bachelors of Science - BSBA
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Undergraduate
About the Option
The Marketing Management option is designed to give students an understanding of the factors both within the internal and external environments that affect the development and implementation of plans to serve markets and to attain economic goals. Emphasis is placed on determining market needs and decision-making concerning product, pricing, promotion and distribution strategies required to meet those market needs.
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Career Outcomes
Overview
Through proper selection of courses, with advisor approval, each student will develop and complete an individualized program of courses that will prepare him or her for a specialized career field within the field of marketing management. The specialized fields from which the student will choose are: (1) promotion, (2) professional selling, (3) entertainment, (4) marketing research, and (5) general marketing.
Heather Bautista ’24
“I originally entered the program with little to no knowledge or experience of the digital marketing industry, but the projects and work we did for a real client have established my perspective of marketing, and I can put many of the projects we have done on my resume.”