Understanding of the basis of consumer needs and the consumer buying process based on various consumer cohorts. Unique characteristics of fashion products and consumer behavior in apparel product purchase situations are discussed. 3 lectures/ problem solving.

The economic, competitive, and structural dynamics of the international apparel production and retail sectors. Patterns of production, distribution and consumption at the global, regional, national, and company level are examined. The outlook for the apparel complex is considered. 3 lectures/ problem solving.

Current advances in textile and apparel materials, processes and business technologies. Application of innovative materials in apparel and related end-uses. Emerging technologies used in the fashion industry for communications, product development, manufacturing, logistics and retail management are explored. 3 lectures/ problem solving.

Seminars, case studies and speakers on current and emerging issues and best practices in the international apparel business. Identify and evaluate strategic challenges and opportunities facing managers and propose solutions which involve the various functional areas of business.  3 seminars, case studies. 1 unit per semester. May be repeated up to 3 units.

Principles, tools and techniques used in industry and marketing research as applied to the international apparel production and distribution sector. Includes qualitative and quantitative methodologies. Topics include the development of literature reviews, online research methods and resources, and the identification and definition of a research topic. Readings, discussions, computer applications, and research. Pre- requisites: Graduate Standing.

Data analysis and statistical methods for management decision-making in the international apparel industry. The selection and use of tools such as regression analysis and popular software applications to address a variety of research problems. Pre-requisites: IAM 6010.

This course is for all master’s students. The emphasis of this course is on the development a research proposal. Students are required to complete the first three chapters of their master’s project or thesis: Introduction, Literature Review, and Methodology. 3  lectures.  Pre-requisites:  IAM  6020,  consent  of  instructor,  and unconditional standing.