Refereed Publications

Refereed Professional Conference Proceedings

1. How Do Consumers Form Their Intentions to Wear a Mask During their Stay in Coffee Shops,” in Proceedings of 2022 Western Decision Science Institute Conference, Gupta, Pia, ed. WDSI 2022, 60. http://wdsinet.org/Annual_Meetings/2022_Proceedings/WDSI-2022-Online-Program.pdf, by Jeffrey Hsu, Emily Harrison, Hallie Huang, and Jae Min Jung.
2. “How Are Women’s Preferences for Realistic Advertisements Shaped? Through the Lens of Theory of Planned Behavior,” in Proceedings of 2022 Western Decision Science Institute Conference, Gupta, Pia, ed. WDSI 2022, 61. http://wdsinet.org/Annual_Meetings/2022_Proceedings/WDSI-2022-Online-Program.pdf, by Vivian Graft, Britney Ly, Krystal Serrano and Jae Min Jung.
3. “State-Of-Origin Effects and State Ethnocentrism,” in 2020 Global Marketing Conference at Seoul Proceedings -- Bridging Asia and the World: New Marketing and Management in Digitally Connected World, Rust, Roland T., Udo Wagner, Tania Bucic, Lin Huang, and Jaihak Chung, eds. (2020), Goyang: Korea, 1291. http://gmcproceedings.net/html/sub3_01.html, by Jae Min Jung, Cailin Kuchenbecker, Jarrod Griffin, Jillian Munoz, and Stephanie Munoz.
4. “Do Business Students Also Benefit From Undergraduate Research Participation?,” in 2020 Global Marketing Conference at Seoul Proceedings: Bridging Asia and the World: New Marketing and Management in Digitally Connected World, Rust, Roland T., Udo Wagner, Tania Bucic, Lin Huang, and Jaihak Chung, eds. (2020), Goyang: Korea, 1105. https://doi.org/10.15444/GMC2020.08.05.02, by Jae Min Jung, Cailin Kuchenbecker, Guillermo Marquez, and Mitchel Pickering.
5. “Determinants of Adoption of Female Fitness Products: An Evidence from Urban Millennial Women,” in 2018 Global Marketing Conference at Tokyo Proceedings: Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management, Rust, Roland T., Ajay K. Kohli, László Sajtos, Tatsuro Watanabe, Akira Shimizu, and Yung Kyun Choi, eds. (2018) Tokyo: Goyang: Korea, https://doi.org/10.15444/GMC2018.08.08.06, by Jae Min Jung, Randy B. Stein, Cailin M. Kuchenbecker, Mahta Mirzaeiramin, Quynh T. Le, and Sophia S. Jung.
6. “Cross-Cultural Perspective of E-Commerce Website Usability Requirements: Through the Lens of Individual’s Perception,” in Information Technology - New Generations: 15th International Conference on Information Technology, Vol. 738, Latifi, Shahram, ed. (2018), Springer, Cham, 725-727, https://doi.org/10.1007/978-3-319-77028-4_92, by Jay Jung, Jae Min Jung, and Sonya Zhang.
7. “Would Customers Perceive Websites’ Usability the Same Way? The Role of Individual Differences in Cultural Values and Cognitive Styles” in Book of Abstracts from the 17th Cross-Cultural Research Conference, Francisco Guzman, eds. (2018), Maui: Hawaii, 26-27, by Jay Jung, Jae Min Jung, and Xuesong (Sonya) Zhang.
8. “Accountable Healthcare, Consumerism, and Patient Satisfaction,” in the 41st Annual Marketing Educators’ Association 2017 Annual Conference Proceedings: Enhancing Marketing Education Through Technology and New Methodologies, Merriman, Chrisann and Mindy Welch, eds. (2017), 57-58, by Jae Min Jung, Matthew R. Vela, Jennifer Y. Yi, Jay Jung, and Colin J. Adamik.
9. “Survey of Market Research Professionals’ Educational Needs and Implications for Program Development,” in the 41st Annual Marketing Educators’ Association 2017 Annual Conference Proceedings: Enhancing Marketing Education Through Technology and New Methodologies, Merriman, Chrisann and Mindy Welch, eds. (2017), 99-100, by Jae Min Jung, Sheryl Pu, and Cindy Lopez.
10. “Impact of Metamotivational User Mode on Advertising Interactivity’s Effectiveness,” in Proceedings of Direct Marketing Educational Foundation’s Research Summit, (2012), New York, NY: Direct Marketing Educational Foundation. Hyperlink, by Jae Min Jung, Hang Chu Hui, Kyeong Sam Min, and Drew Martin.
11. “Does Telic/Paratelic User Mode Matter on the Effectiveness of Interactive Internet Advertising? A Reversal Theory Perspective,” in Proceedings of 2012 Global Marketing Conference, David Bell, Ikuo Takahashi, Udo Wagner, Leslie Davis Burns, and Kenneth R. Deans, eds. (2012), Seoul, Korea: Korean Scholars of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, and Australian & New Zealand Marketing Academy, 2539. (Honorable Mention Award for the Best Conference Paper), by Jae Min Jung, Hang Chu Hui, Kyeong Sam Min, and Drew Martin.
12. “Impact of Self-Construal on Consideration Set Size: The Moderating Role of Involvement,” in Proceedings of 2011 AMA Summer Educators’ Conference: Delivering Value in Turbulent Times, Vol. 22, Nobel, Stephanie M. and Charles H. Noble, eds. (2011), Chicago, IL: American Marketing Association, 197-198, by Maha Ghosn and Jae Min Jung.