Student Success: Placement Record
Occupational Outlook
According to World Economic Forum’s The Future of Jobs Report 2020, Data Analyst/Scientist made #1 in the list of 20 jobs in increasing demand across the industry (p. 30, Figure 22). In the same list, Digital Marketing and Strategy Specialist made #4. Also, according to the Bureau of Labor Statistics, market research analyst jobs are expected to grow 18% from 2019 to 2029, much faster than the average of all jobs-- 4%. Yet, there is a significant shortage of candidates who are properly trained in business programs to carry out customer insights research. Having recognized this gap in business higher education, we are devoted to producing capable customer insights professionals highly sought out by companies across industries.
Our Record
Our customer insights program is highly recognized among U.S. programs, and it is the only undergraduate program in California that trains students specifically for the various careers in market research, according to Quirks.com (www.Quirks.com), the most widely visited portal site for market research. In the heart of the curriculum are three hands-on project-based learning opportunities brought by the Center, which are an internship at the Center, Customer Insights Consultancy (CIC) Program, and the Analytics and Marketing Insights Club. Specifically, the Center gives students Polytechnic experiential learning opportunities to immerse themselves in customer insights and digital marketing by offering Research positions as well as digital marketing and marketing analytics job positions-leading to students' receiving awards and honors in student research competitions and international presentations and publications in professional conferences and academic journals. The CIC Program has provided our students with unparalleled real-world research experience that has fuelled the demand for our graduates from the industry. Further, the Center trains students to be able to function effectively as the leaders of the Analytics and Marketing Insights Club, the only student club in the state of California, receiving spotlights from the industry and attracting frequent guest speakers and internship opportunities. As a result, our top students were accepted into Masters and Ph.D. programs. In addition, we have had an excellent job placement record; all the students who successfully completed the RA assignments and have an interest in pursuing a career in market research have been offered at least one position before graduation. Below are some graduate schools and companies where our alumni have gone.
Companies:
