Student Presentations

“How Are Women’s Preferences for Realistic Advertisements Shaped?: Through the Lens of Theory of Planned Behavior,” Presented at the 2022 Western Decision Science Institute Conference, held in Hawaii, April 5 – April 8, 2022, by Vivian Graft, Britney Ly, Krystal Serrano, and Jae Min Jung.

“Factors that Affect Consumers’ Intention to Wear a Mask During Their Stay in Coffee Shops,” Presented at the 2022 Western Decision Science Institute Conference, held in Hawaii, April 5 – April 8, 2022, by Jeffrey Hsu, Emily Harrison, Hallie Huang, and Jae Min Jung.

“State-Of-Origin Effects and State Ethnocentrism,” Presented at the 2020 Global Marketing Conference, Seoul, Korea, Nov. 5 – Nov. 8, 2020, by Cailin Kuchenbecker, Jarrod Griffin, Jillian Munoz, Stephanie Munoz, and Jae Min Jung.

“Do Business Students Also Benefit From Undergraduate Research Participation?,” Presented at the 2020 Global Marketing Conference, Seoul, Korea, Nov. 5 – Nov. 8, 2020, by Cailin Kuchenbecker, Guillermo Marquez, Mitchel Pickering, and Jae Min Jung.

“Determinants of Adoption of Female Fitness Products: An Evidence from Urban Millennial Women,” Presented at the Global Marketing Conference, Tokyo, Japan, July 26 – July 29, 2018, with Cailin M. Kuchenbecker, Mahta Mirzaeiramin, Quynh T. Le, Sophia S. Jung, Jae Min Jung, and Randy B. Stein.

“Cross-Cultural Perspective of E-Commerce Website Usability Requirements: Through the Lens of Individual’s Perception,” Presented at the 15th International Conference on Information Technology - New Generations, Las Vegas, NV, April 16 – 18, 2018, by Jay Jung, Jae Min Jung, and Sonya Zhang.

“Would Customers Perceive Websites’ Usability the Same Way? The Role of Individual Differences in Cultural Values and Cognitive Styles” Presented at the 17th Cross-Cultural Research Conference, Maui, Hawaii, December 10 – 13, 2017, by Jay Jung, Jae Min Jung, and Xuesong (Sonya) Zhang.

“Accountable Healthcare, Consumerism, and Patient Satisfaction,” Presented at the 41st Annual Marketing Educators’ Association, San Diego, CA, April 6 – 8, 2017, by Jae Min Jung, Matthew R. Vela, Jennifer Y. Yi, Jay Jung, and Colin J. Adamik.

“Survey of Market Research Professionals’ Educational Needs and Implications for Program Development,” Presented at the 41st Annual Marketing Educators’ Association, San Diego, CA, April 6 – 8, 2017, by Jae Min Jung, Sheryl Pu, and Cindy Lopez.

“The Impact of Cultural Value and Cognition Style on Web Usability,” Presented at American Society for Engineering Education Pacific Southwest Conference, Cal Poly Pomona, April 21 – 23, 2016, Jae Y. Jung, Jae Min Jung, and Sonya Zhang.

“Streaming Advertisements in Online Programming: Will Millennials Zip, Zap, or Watch?” Presented at the American Marketing Association’s 2016 Winter Educators’ Conference, Las Vegas, NV, February 26-28, 2016, by Christian Lindke, Jae Min Jung, and Cheryl R. Wyrick.

“Impact of Personal Involvement, Ad Avoidance, and Goal Systems on Viewer’s Willingness to Watch Advertisements during Online Streaming Shows,” Presented at Marketing EDGE Research Summit, San Diego, CA, Oct. 24-26, 2014, by Jae Min Jung and Christian Lindke.

“Impact of Metamotivational User Mode on Advertising Interactivity’s Effectiveness,” Presented at the Direct Marketing Educational Foundation’s Research Summit, October 13-14, 2012, Las Vegas, NV, by Jae Min Jung, Hang Chu Hui, Kyeong Sam Min, and Drew Martin.

“Does Telic/Paratelic User Mode Matter on the Effectiveness of Interactive Internet Advertising? A Reversal Theory Perspective,” Presented at the 2012 Global Marketing Conference, Korean Scholars of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, and Australian & New Zealand Marketing Academy, Seoul, Korea, July 19-22, 2012, by Jae Min Jung, Hang Chu Hui, Kyeong Sam Min, and Drew Martin (Honorable Mention Award for the Best Conference Paper).

“Impact of Self-Construal on Consideration Set Size: The Moderating Role of Involvement,” Presented at the 2011 AMA Summer Marketing Educators’ Conference, American Marketing Association, San Francisco, CA, August 5-7, 2011 by Maha Ghosn and Jae Min Jung.

“Uncovering the Mechanisms that Shape Women’s Preferences for Realistic Ads: An Application of the Theory of Planned Behavior,” Presented at the 2022 36th Annual California State University Systemwide Student Research Competition, held at SFSU, April 30th, by Vivian Graft, Britney Ly, and Krystal Serrano. 

“How Do Consumers Form Their Intentions to Wear a Mask During Their Stay in Coffee Shops?,” Presented at the 2022 10th Annual CPP Student RSCA Conference, Cal Poly Pomona, March 5, 2022, by Jeffrey Hsu and Emily Harrison.

“Application of the Theory of Planned Behavior: An Analysis of Generational Attitudes Towards Realistic Portrayals of Women in Advertising,” Presented at the 10th Annual CPP Student RSCA Conference, Cal Poly Pomona, March 5, 2022, by Vivian Graft, Britney Ly, and Krystal Serrano.

“Impact of Self-construals on Consumers’ Timing of Sharing on Social Media: Mediating Role of Regulatory Foci,” Presented at the 2021 Southern California Conferences for Undergraduate Research, California State University, San Bernardino, Nov. 20, 2021, by Andrea Escobar Vara, Patrick Ogaz, Sebastian Hernandez, and Claire Son.

“Cross-Cultural Differences in Social Media Use: Implications for International Social Media Marketing Strategy,” Presented at the 2021 Southern California Conferences for Undergraduate Research, California State University, San Bernardino, Nov. 20, 2021, by Matheus Ragghianti Cordeiro de Garcia, Mitch Robertson, Luis Gaytan, Joseph Lee, Grant Chic, and Jillian Munoz.

“How Do Consumers Form Their Intentions to Wear a Mask During Their Stay in Coffee Shops?,” Presented at the 2021 Southern California Conferences for Undergraduate Research, California State University, San Bernardino, Nov. 20, 2021, by Jeffrey Hsu, Emily Harrison, and Hallie Huang.

“Uncovering the Mechanisms that Shape Women’s Preferences for Realistic Ads and the Moderating Roles of Age and Civic Consciousness,” Presented at the 2021 Southern California Conferences for Undergraduate Research, California State University, San Bernardino, Nov. 20, 2021, by Vivian Graft, Britney Ly, and Krystal Serrano.

“Cross-Cultural Differences in Social Media Use: Implications for International Social Media Marketing Strategy,” Presented at 7th Annual CARS (Creative Activities and Research Symposium), Cal Poly Pomona, August 5, 2021, by Grant Chic, Joseph Lee, Jillian Munoz, and Kanwarpreet Singh.

“Impact of Individualism and Collectivism on the Timing of Sharing," Presented at 7th Annual CARS (Creative Activities and Research Symposium), Cal Poly Pomona, August 5, 2021, by Andrea Escobar, Patrick Ogaz, Claire Son, and Sebastian Hernandez.

“Culture’s Impact on Consumers’ Responses to Hygiene Protocols,” Presented at 7th Annual CARS (Creative Activities and Research Symposium), Cal Poly Pomona, August 5, 2021, by Hallie Huang, Emily Harrison, and Jeffrey Hsu.

“Real is Ideal: Generational Preferences Towards Advertising’s Portrayal of Women,” Presented at 7th Annual CARS (Creative Activities and Research Symposium), Cal Poly Pomona, August 5, 2021, by Krystal Serrano, Britney Ly, Vivian Graft, and Wendy Sujarit.

“Does State Ethnocentrism Influence the Attitudes and Purchase Intentions Formed on Locally-Branded Products?” Presented at the 35th Annual CSU Student Research Competition, May 1, 2021, at Cal Poly Pomona. Video presentation here due to Covid-19, by Jillian Munoz.

“Does State Ethnocentrism Influence the Attitudes and Purchase Intentions Formed on Locally-Branded Products?” Presented at the 9th Annual CPP Students RSCA Conference, Cal Poly Pomona, March 6, 2021, by Jillian Munoz Link: https://youtu.be/0dyj-jypb98, Winner of Business, Economics, and Hospitality track.

“Cross-Cultural Differences in Consumer Behavior on Social Media Use: Individualists vs. Collectivists,” Presented at the 9th Annual CPP Student RSCA Conference, Cal Poly Pomona, March 6, 2021, by Grant Chic, Huy Tran, and Jillian Munoz.

“How Does Culture Shape Consumers' Sharing Behaviors on Social Media?,” Presented at the 9th Annual CPP Student RSCA Conference, Cal Poly Pomona, March 6, 2021, by Patrick Ogaz, Andrea Escobar Vara, Claire Son, and Sebastian Hernandez.

“How Does Culture Shape Consumers' Sharing Behaviors on Social Media?,” Presented at 6th Annual CARS (Creative Activities and Research Symposium), Cal Poly Pomona, August 6, 2020, by Patrick Ogaz and Andrea Escobar Vara.

“Transitioning from Intention to Action: Nudging Consumers to Pre-Plan their After Death Arrangements,” Presented at 6th Annual CARS (Creative Activities and Research Symposium), Cal Poly Pomona, August 6, 2020, by Cailin Kuchenbecker.

“Culture’s Impact on How Consumers Use the Seven Functions of Social Media,” Presented at 6th Annual CARS (Creative Activities and Research Symposium), Cal Poly Pomona, August 6, 2020, by Grant Chic, Jillian Munoz, Daniel Chow, and Sarah Borsaly.

“Should Business Faculty Encourage Their Undergraduate Students to Participate in Research?” Presented at the 34th Annual CSU Student Research Competition, April 24, 2020, at CSU East Bay. Video presentation here due to Covid-19, by Cailin Kuchenbecker and Guillermo Marquez.

“Use of Spokespersons in Advertising Gendered and Neutral Products,” Presented at the 8th Annual CPP Student RSCA Conference, Cal Poly Pomona, March 7, 2020, by Cailin Kuchenbecker.

“Should Business Faculty Encourage Their Undergraduate Students to Participate in Research?” Presented at the 8th Annual CPP Student RSCA Conference, Cal Poly Pomona, March 7, 2020, by Cailin Kuchenbecker, Guillermo Marquez, and Mitchell Pickering.

“When Will Consumers Exhibit State-Of-Origin Effects?” Presented at the 8th Annual CPP Student RSCA Conference, Cal Poly Pomona, March 7, 2020, by Jarrod Griffin, Jillian Munoz, and Cailin Kuchenbecker.

“Perceived Value of Passive Research Participation and its Effects on Learning Marketing Concepts,” In the Proceedings of 2019 Southern California Conferences for Undergraduate Research, California State University, San Marcos, Nov. 23, 2019, by Cailin Kuchenbecker, Guillermo Marquez, Mitchell Pickering, and Prathista Annapareddi.

“Why Do Consumers Prefer Locally Produced Products?” Presented at the 2019 Southern California Conferences for Undergraduate Research, California State University, San Marcos, Nov. 23, 2019, by Stephanie Munoz, Gary Stahlhoefer, Jillian Munoz, and Jarrod Griffin.

“Value of Undergraduate Students’ Participation in Business Research and Antecedents of the Perceived Value,” Presented at CARS (Creative Activities and Research Symposium), Cal Poly Pomona, August 8, 2019, by Alison Arcos and Guillermo Marquez.

“A Review and Synthesis for Consumer Preference for Locally Produced Products,” Presented at CARS (Creative Activities and Research Symposium), Cal Poly Pomona, August 8, 2019, by Stephanie Munoz, Gary Stahlhoefer, and James H. Jung.

“Understanding Type 2 Diabetes Patients’ Greatest Challenges and Influences to Increase Patient Satisfaction with Medication Treatments, Healthcare Providers, and Healthcare Systems,” Presented at the Western Regional Honors Council Conference, Montana State University, Bozeman, Montana, March 29 – 30, 2019, by Jane Kim and Erin Walton.

“Why Healthcare Providers Should Consider Reforming Their Practices: From the Patient’s Perspective,” Presented at the 7th Annual CPP Student RSCA Conference, March 1, 2019, by Jane Y. Kim and Maverick Siragusa.

“How Can We Enhance Type 2 Diabetes Patients’ Satisfaction? Serious Challenges and Patients’ Attitudes toward Medication and Health Care Providers,” Presented at the 2018 Southern California Conferences for Undergraduate Research, Pasadena City College, Nov. 17, 2018, by Jane Y. Kim, Junlin Liang, Erin A. Walton, and Maverick Siragusa.

“How the Use Of ACO Principles and Healthcare Consumerism Influences Patient-Centric Care And Medication Decisions,” Presented at the 4th Annual Creative Activities & Research Symposium, Cal Poly Pomona, August 16, 2018, by Jane Y. Kim, Junlin Liang, Erin A. Walton, and Nancy Y. Jung.

“Determining Moderators in the Effectiveness of Gender Role Reversal in Advertisements: A Study of Millennial Aged College Men and Women,” Presented at the Western Regional Honors Council Conference, held at California State University, Northridge, April 21, 2018, by Cailin M. Kuchenbecker.

“How Is Millennial Women's Interest in Female Fitness Products shaped?,” at the 2018 Student Research, Scholarship, and Creative Activities (RSCA) Conference, Cal Poly Pomona, March 2, 2018, by Mahta Mirzaeiramin, Cailin M. Kuchenbecker, and Quynh T. Le.

“How Companies Can Expand Their Traditional Gender Markets: A Look at Reversed Gender Advertisements,” Presented at the Student Research, Scholarship, & Creative Activities (RSCA) Conference, Cal Poly Pomona, March 2, 2018, by Cailin M. Kuchenbecker.

“Feminism, Women’s Fitness Engagement, and Purchase Intentions of Fitness Device: An Evidence from Millennial Women with a Kegel Exercise Device,” Presented at the 2017 Southern California Conference for Undergraduate Research (SCCUR) conference, Nov. 18, 2017. Abstract, available here, by Mahta Mirzaeiramin, Cailin M. Kuchenbecker, Quynh T. Le, and Sophia S. Jung.

“Feminism, Women’s Attitudes toward Fitness and Fitness Engagement, and Purchase Intentions of Fitness Device,” Presented at the 3rd Annual Creative Activities and Research Symposium (CARS), Cal Poly Pomona, August 16, 2017, by Mahta Mirzaeiramin, Cailin M. Kuchenbecker, Quynh T. Le, and Ilia Eremin.

“The Impact of Cultural Value and Cognition Style on Web Usability,” Presented at Student RSCA conference, Cal Poly Pomona, March 2016, by Jae Y. Jung.

“Mobile Apps and Brand Loyalty among Millennials,” Presented at the Socal Chapter of Marketing Research Association Student Research Competition, March 2016, by Kelly E. Tolle.

“Using Mobile Apps to Foster Brand Loyalty among Millennials,” Presented at Student RSCA conference, Cal Poly Pomona, March 2016, by Sarah Angelia and Kelly E. Tolle.

“Customer-Centric Approach in Health Care Management: From Type 2 Diabetes Patient Perspective,” Presented at SCCUR, held at Harvey Mudd College, Nov. 2015, by Armand Yerjanian, Ashley Lam, Janna Esguerra, Ana Huerta, and Rebeca Barreiro.

“Using Mobile Apps to Foster Brand Loyalty among Millennials,” Presented at SCCUR held at Harvey Mudd College, Nov. 2015 by Sarah Angelia and Kelly E. Tolle.

“The Impact of Cultural Behavior and Cognition Style on Web Usability,” Presented at SCCUR at Harvey Mudd College, Nov. 2015, Jae Y. Jung.

Presented “The Effects of Self-Construal on Consumers' Preference for Interactions with Sales Associate,” Presented at the 3rd Cal Poly Pomona Student Research Competition, Cal Poly Pomona, March 2015, by Raphael Ghieuw Sien.

Hang Chu (“Michel”) Hui (2012), Presented at Cal Poly Pomona Student Research Competition, March 2012.

Yuliya Idemenko, Present at Cal Poly Pomona Student Research Competition, March 2011.

“Investigating the Effectiveness of Undergraduate Students’ Participation in Business Research,” presented at the 2021 CBA RSCA Showcase, Cal Poly Pomona, May 10, 2021, by Cailin Kuchenbecker.

“Does State Ethnocentrism Influence the Attitudes and Purchase Intentions formed on Locally-Branded Products?” presented at the 2021 CBA RSCA Showcase, Cal Poly Pomona, May 10 , 2021, by Jillian Munoz.

“Locally-Made Branding Strategy and State Ethnocentrism,” presented at CCIDM Research Seminar Series, Center for Customer Insights and Digital Marketing Research Seminar Series, Cal Poly Pomona, November 13, 2020, by Jarrod Griffin, Jillian Munoz, and Stephanie Munoz, and Jae Min Jung.

“Effectiveness of Student Research Panel on Student Learning: Moderating Role of Instructors’ Course Policy,” presented at CCIDM Research Seminar Series, Center for Customer Insights and Digital Marketing Research Seminar Series, Cal Poly Pomona, November 13, 2020, by Kuchenbecker, Cailin, Guerillmo Marquez, Mitchell Pickering, Jae Min Jung, Jun Myers, and Cheryl Wyrick.

“Predicting Covid-19 Risk in West Coast Counties and Counties’ CU Readiness,” presented at the Center for Customer Insights and Digital Marketing, Cal Poly Pomona, May 8, 2020, by Cailin Kuchenbecker.

“An Exploration of the Modifying Role of State Ethnocentrism on State-of-Origin Effects,” presented at 2020 CBA RSCA Showcase, April 28, 2020. Video presentation here due to Covid-19. [Available here], by Jarrod Griffin, Jillian Muñoz, and Jae Min Jung.

“Use of Spokespersons in Advertising Gendered and Neutral Products,” presented at 2020 CBA RSCA Showcase, April 28, 2020. Video presentation here due to Covid-19. [Available here], by Cailin Kuchenbecker.

“Should Business Faculty Encourage Their Undergraduate Students to Participate in Research?” presented at the 2020 CBA RSCA Showcase, April 28, 2020. Video presentation here due to Covid-19. [Available here], by Cailin Kuchenbecker, Guillermo Marquez, and Mitchell Pickering.

“How to Overcome Barriers to Adoption of Female Fitness Products?” presented at 2018 CBA BBRL’s (Behavioral Business Research Lab) Annual Research Seminar, Cal Poly Pomona, May 14, 2018, by Jae Min Jung, Randy Stein, Cailin M. Kuchenbeker*, Mahta Mirzaeiramin*, and Quynh T. Le* [*Undergraduate Students]

“The Impact of Cultural Value and Cognition Style of Web Usability” presented at American Society for Engineering Education Pacific Southwest Conference, Cal Poly Pomona, April 21 - 23, 2016, by Jae Y. Jung*, Jae Min Jung, and Sonya Zhang [*Undergraduate Student]

“Proposal for Customer-Centric Approach in Health Care Management: From Type 2 Diabetes Patients’ Perspective” presented at The 13th Research Talks, International Business and Marketing Department, Cal Poly Pomona, May 25, 2015, by Rebeca Barreiro*, Janna Esguerra*, Ana Huerta*, Jae Min Jung, Ashley Lam*, Armand Yerjanian* [*Undergraduate Students]