Center for Customer Insights and Digital Marketing

Employment Opportunities at the Center for Customer Insights and Digital Marketing

Overview

The Center for Customer Insights and Digital Marketing nurtures the professional growth of students through on-campus employment opportunities. The experience is intended to give students a real-world experience in research, digital marketing, and customer analytics, which will prepare them for the matching positions in the industry or for graduate programs that require students’ demonstrated abilities to do research. There are three groups of jobs for the student workers in the lab: (1) Research, (2) Digital Marketing, and (3) Customer Analytics. These positions are open to all majors across the campus throughout the year.

Research Assistantship (RA) is normally provided to graduate students in most academic institutions, but the Center for Customer Insights and Digital Marketing brings this opportunity to highly motivated undergraduate students. The Center maintains about 20 positions throughout the year, so becoming an RA is a competitive and highly selective process. Currently, the RA opportunity is the entry-level position for the Research Group. In addition, successful RA’s may be promoted to Research Associate or Research Lead after moving up a couple phases in the Learn Through Discovery (LTD) program. Experienced applicants may be hired for an advanced position. Likewise, successful job holders under the Digital Marketing or Customer Analytics group may be promoted to Assistant Lead or Lead within the group. See profiles of current interns. You can also see the CCIDM Internship Program Alumni members who went through the internship program.

All positions are renewable upon successful completion of each semester. Most RAs present or publish the research they were involved in as co-authors of faculty members, which are incredibly valuable skills needed for graduate programs and for off-campus data analytics/customer insights jobs. See our job placement record.

The Center provides an excellent opportunity for growth through training, mentorship, and networking, paving the way for advancement to prestigious graduate schools or employment at world-class market research companies. Interested students should apply now with the application package specified under the application section (cover letter, resume, transcript, a writing sample, and letter of recommendation [optional]) via email to Dr. Jae Jung at jmjung@cpp.edu.

  • Research Position: Research experience will put you in a completely different league of graduates with a bachelor's degree whether you want to get a job or apply to graduate schools. 
    • Once selected, RA’s will be allowed to enroll in IBM 4000 (Upper Division Special Topics: Research Proposal Development), IBM 4000 (Upper Division Special Topics: Data Analysis and Report Writing), IBM 4192 (Data Mining for Marketing Decisions), IBM 4202 (Marketing Analytics), or IBM 4992H (Honors Project) and use the experience to fulfill the course requirements.
    • Research Assistants will learn a number of research skills utilizing software, such as Qualtrics, SPSS, SmartPLS, R, Stata, and Excel functions.
    • Research Assistants will be involved in a research project supported with a grant, present research findings to student/professional conferences. In particular, RA's will receive opportunities to present research findings together with the faculty in international conferences and further publish an article to a peer reviewed journal that is read around the world to promote dissemination of knowledge. See past RAs achievements.
    • Exceptional undergraduate students are qualified to apply directly to Ph.D. programs. A track record of research will serve as a testimony for the students' ability to perform well in the program. Thus, research experience is a must for those who apply to prestigious masters and doctoral programs. 
    • All RA’s are considered a lifetime member of the center and will be given the support they need for their future endeavors. 
    • In addition, exceptional Research Assistants will be promoted to higher-level positions (see Job Groups and Descriptions section) with additional responsibilities and opportunities.
  • A Digital Marketing or Customer Analytics Position: Similarly, center job holders will be supported for their professional development.
    • Center job position holders will be given the opportunity to develop their professionalism for the job position and will be assisted in workshop preparation and presentation as a way of demonstrating their knowledge in the topic of their choice. The center may produce a video of the workshop and host it under the Virtual Workshop site for an outstanding workshop. See the samples of workshops by former interns.
    • Center job holders are also invited to serve on the Analytics and Marketing Insights Club’s Executive Board as the president, vice president, and directors to develop their leadership skills and network with professionals such as those from the Insights Association. The center provides support for their endeavors.

General Qualifications: 

  • Required:
    • Good communication skills and ability to work in a team environment
    • Excellent writing skills
    • Strong attention to details
    • Interest in psychology and consumer behavior
    • Must have taken STA 1200 or equivalent
    • Minimum GPA of 3.0
    • Should have at least one year before graduation (Should not graduate by Winter 2021)
  • Preferred:
    • Junior or early Senior standing for team member positions and a graduate student for team lead position
    • Prior experience in sales, product development, innovation, communication and promotion, retail, B2B, (social media) marketing, software development, business analytics, user experience in survey panel or engineering will be considered favorably.
    • Prior experience in software such as PPT, Word, Excel, Google Drive (e.g., Google Doc/Google Sheet), WordPress, and Photoshop. Also, prior experience in programming language (R/Python) and statistical packages (Stata, SPSS, SAS, etc.)
    • Students with a GPA of 3.5+ are preferred.

While having experience in this position would benefit any students, those who are planning to apply to graduate schools and those who want to work as a market researcher/analyst and data analysts in any private companies, government, or not-for-profit organizations will benefit the most.

Under normal circumstances, the lab will be open 9:00 am to 5:00 pm on Fridays. For summer terms, the hours may be different. Interns are also expected to work throughout the week outside the lab, communicating to the director and supervisors via email and Google Drive. The time commitment needed for the internship varies as follows: 

  • Research Group position only: 15 hours a week
  • A Digital Marketing or Customer Analytics Group position only: 10 hours a week
  • Both RA and one of the positions under Digital Marketing or Customer Analytics Group: 20 hours a week
Note: The estimated time commitment includes customized training time common to all positions.

The application will be accepted before the start of fall, spring, and summer terms. You may send (1) a cover letter detailing your interest and importance of this position for your career, along with (2) a most recent resume, (3) transcript (unofficial transcript is fine), and (4) a writing sample from a previous class to Dr. Jae Jung at jmjung@cpp.edu. Although a letter of recommendation is not required, it will be accepted and considered favorably. Review of your application will start immediately. Inquiries are welcome at any time.

Job Groups and Descriptions

Research Assistant

  • Job Description:
    • Write a grant proposal, create PPT slides, and present the research project in conferences/competitions as a team
    • Trained in popular marketing/business research methods and statistics
    • Trained in analytics tools (e.g., SPSS, R, SmartPLS), and use them for analyzing data
    • Engage in various tasks and research projects and will be trained further as necessary
    • Find, organize articles, read them, and summarize them.
    • Collect and analyze data, and write the results to come up with a professional-quality report
  • Compensation: Research stipend available
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; basic understanding in statistics; interest in consumer psychology or behavioral economics; interest in learning various research/analytics tools; interest in conducting, presenting, and publishing research
  • Preferred Qualification: Ability to plan and execute towards goal achievement; strong desire to take initiative and goal-driven.

Research Associate

  • Job Description:
    • Be a resource for research assistants and drive the research project for the team
    • Create PPT slides, and present the research project in conferences/competitions as a team
    • Trained in popular marketing/business research methods and statistics
    • Trained in analytics tools (e.g., SPSS, R, SmartPLS), and use them for analyzing data
    • Engage in various tasks and research projects and will be trained further as necessary
    • Find, organize articles, read them, and summarize them
    • Collect and analyze data, and write the results to come up with a professional-quality report
  • Compensation: Research stipend is available and a chance to get an additional stipend for a follow-up study
  • Required Qualification: Prior experience in research for at least one semester as Research Assistant; Have have completed literature review and obtained IRB approval for a project in the center or elsewhere; Excellent writing, organization, and attention-to-detail skills; basic understanding in statistics; interest in consumer psychology or behavioral economics; interest in learning various research/analytics tools; interest in conducting, presenting, and publishing research
  • Preferred Qualification: Working knowledge of statistics and research methods or previous experience.

Research Lead

  • Job Description:
    • Be a resource for research teams in the center and engage in research with one or more teams as a lead of the team
    • Create PPT slides and present the research project in conferences/competitions as a team
    • May be further trained in research methods and statistics and analytics tools (e.g., SPSS, R, SmartPLS)
    • Engage in various tasks and research projects and will be trained further as necessary
    • Collect and analyze data, and write the results to come up with a professional-quality report
  • Compensation: A chance to get involved in multiple research projects for research stipend.
  • Required Qualification: Prior experience in research for from beginning to the end of research process in the center or elsewhere; Excellent writing, organization, and attention-to-detail skills; basic understanding in statistics; interest in consumer psychology or behavioral economics; interest in learning various research/analytics tools; interest in conducting, presenting, and publishing research
  • Preferred Qualification: Working knowledge of statistics and research methods or previous experience.

Digital Marketing Lead

  • Job Description:
    • Supervise group members’ work using plan-do-check cycle method
    • Ensure members plan and execute their jobs properly
    • Be the source of expertise on digital marketing topics
    • Prepare workshops related to digital marketing, either soft or hard skills
    • Collaborate with Customer Analytics Group lead
    • Contribute to consulting projects
  • Compensation: Up to 15 hours a week per university pay guideline.
  • Required Qualification: Interpersonal skills; familiarity with marketing concepts; interest in learning various digital marketing/analytics tools
  • Preferred Qualification: Working knowledge of digital marketing and experience in marketing jobs; previous experience in academic research, familiarity with Google Analytics, HTML/CSS; familiar with analytics tools such as Tableau, SPSS, or R.

Web Design & Media Analytics Specialist II

  • Job Description:
    • Train and lead the Web Design & Media Analytics Specialist I
    • Lead creating/updating content for Center’s Website
    • Prepare and offer a workshop on the topics relevant to the job position
    • Contribute to consulting projects, if any
  • Compensation: Up to 5 hours a week per university pay guideline
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; interest in learning various digital marketing/analytics tools
  • Preferred Qualification: Previous experience in web design, HTML, CSS, Wordpress, SEO, Google Ads, Google Analytics, PPC, etc.

Web Design & Media Analytics Specialist I

  • Job Description:
    • Create/update content for Center’s Website by collaborating with the Web Design & Media Analytics Specialist II
    • Prepare and offer a workshop on the topics relevant to the job position
    • Contribute to consulting projects, if any
  • Compensation: Up to 5 hours a week per university pay guideline
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; interest in learning various digital marketing/analytics tools
  • Preferred Qualification: Previous experience in web design, HTML, CSS, Wordpress, SEO, Google Ads, Google Analytics, PPC, etc.

Social Media Marketing & Analytics Specialist

  • Job Description:
    • Plan and execute social media marketing strategy overall and each platform specifically
    • Lead the video production team towards the production and publication of Youtube videos
    • Establish the KPI’s for measuring the effectiveness of social media marketing and periodically assess the effectiveness
    • Prepare and offer a workshop on the topics relevant to the job position
    • Contribute to a consulting project, if any
  • Compensation: Up to 5 hours a week per university pay guideline 
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; interest in learning various digital marketing/analytics tools
  • Preferred Qualification: Familiarity with CRM tools such as Hubspot, Google Analytics, HTML, CSS, R/Python

Corporate and External Relations Specialist

  • Job Description:
    • Plan and execute email marketing strategy for external constituents such as alumni, IA professionals, and former clients
    • Establish the KPI’s for measuring the effectiveness of the email marketing and periodically assess it
    • Plan, coordinate, and publish the CCIDM Chronicles newsletter
    • Prepare and offer a workshop on the topics relevant to the job position
    • Contribute to a consulting project, if any
  • Compensation: Up to 5 hours a week per university pay guideline
  • Required Qualification: Excellent writing and organization skills; interpersonal skills; business development mindset; interest in learning digital tools for networking and business development
  • Preferred Qualification: Familiarity with e-marketing tools such as Hubspot, experience in LinkedIn marketing or sales, Google Ads, etc.

Customer Analytics Lead

  • Job Description:
    • Supervise group members’ work using plan-do-check cycle method
    • Ensure members plan and execute their jobs properly
    • Be the source of expertise in marketing science and analytics
    • Prepare workshops related to analytics, either soft or hard skills
    • Collaborate with Digital Marketing Group lead
    • Contribute to consulting projects
  • Compensation: Up to 15 hours a week per university pay guideline
  • Required Qualification: Familiarity with one of statistical/analytics tools (e.g., SPSS, R, Python, Tableau); interest in learning behavioral research and applying it to the research of consumer behaviors; interest in learning various marketing science
  • Preferred Qualification: Working knowledge of econometrics/statistics, STATA, R/Python, SQL, Matlab/Octave, SPSS, etc.

Customer Insights Analyst

  • Job Description:
    • Prepare and conduct center’s periodic surveys to evaluate research participation effectiveness on the Business Research Panel
    • Analyze center’s survey data and report results
    • Generate semester and annual usage report for center’s sona-systems and Qualtrics
    • Function as a Business Research Panel Administrator by assisting instructors, student research participants, and researchers
    • Prepare and offer a workshop on the topics relevant to the job position (e.g., Workshop on Qualtrics or SPSS)
    • Contribute to a consulting project, if any
  • Compensation: Up to 5 hours a week per university pay guideline
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; customer service mindset; interest in learning behavioral research and various tools to assist behavioral research 
  • Preferred Qualification: Experience in PR, superb communication skills, familiarity with IRB process, CITI certificate, Qualtrics, SPSS, etc.

Junior Marketing Scientist

  • Job Description:
    • Prepare and offer a series of workshops related to data science topics relevant for generating customer insights, including data wrangling and visualization
    • Help run DWV Certificate program
    • Develop and maintain an archive of published data science papers in customer behaviors 
    • Champion quantitative methods
    • Collaborate with the Customer Insights Analyst for data analysis 
    • Contribute to consulting projects
  • Compensation: Up to 5 hours a week per university pay guideline
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; basic understanding in statistics; interest in behavioral/experimental economics and econometrics; interest in learning various marketing science/data analytics tools 
  • Preferred Qualification: Working knowledge of econometrics, SPSS, R/Python, Matlab/Octave

Web Analytics & Text Mining Specialist

  • Job Description:
    • Establish the KPI’s for measuring the effectiveness of website aesthetics and usability and periodically assess it using Google analytics and/or Hubspot
    • Lead the implementation of SEO on the center web
    • Collect qualitative data about center’s initiatives, analyze constituents’ sentiments, and make actionable recommendations
    • Prepare and offer workshop on the topics relevant to the job position
    • Contribute to consulting projects
  • Compensation: Up to 5 hours a week per university pay guideline
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; basic understanding in programming; interest in learning new programming/analytics tools
  • Preferred Qualification: Experience in Google Analytics, text mining with R/Python; familiarity with CSS/HTML

Customer Relationship Management Specialist

  • Job Description:
    • Update center’s database of campus community and external constituencies in both Google worksheet and Hubspot
    • Learn about the CRM tool of choice in the center (e.g., Hubspot)
    • Be the source of expertise for the CRM tool
    • Assist other center job holders for their jobs as they are related to databases or Hubspot (i.e., social media, web, email marketing, etc.)
    • Prepare and offer a workshop on the topics relevant to the job position
    • Contribute to a consulting project, if any
  • Compensation: Up to 5 hours a week per university pay guideline 
  • Required Qualification: Excellent organization and attention-to-detail skills; basic understanding in data warehousing; interest in learning new programming/analytics tools 
  • Preferred Qualification: Familiarity with CRM tools such as Hubspot, SQL, R/Python, Excel Functions, etc.