Digital Marketing Consultancy Program

Real World Project Driven Course in Digital Marketing

The Center for Customer Insights and Digital Marketing initiates Digital Marketing Consultancy (DMC) Program as part of its signature Polytechnic Student Success Programs. For the DMC program, we will select a small number of motivated students. Outstanding students with strong creativity, detail-orientation, and communication skills are strongly encouraged to contact the professors with the application package listed below. Applicants will be vetted and admitted based on merit.

Stay tuned for our next program dates!

Our client will be Cal Poly Pomona Farm Store, which is a well-established business.
They recently conducted customer segmentation market research. Based on the research, they want to introduce a few store-branded product lines with a strong digital marketing presence.
The class will diagnose the client’s digital marketing and make recommendations that would improve their KPIs. Then, the class will have first-hand experience in executing digital marketing campaigns and measuring campaign performance.

Any students who have an introductory level of knowledge in marketing, which can be demonstrated by formal course work or experience.
Preference: A minimum 3.0 GPA for undergraduate students (3.5 for graduate students); Experience in social media marketing; career goal in digital marketing

What can you gain from taking the course?

Learn the consulting process from the proposal to making actionable recommendations.
Learn popular digital marketing analytics platforms (e.g., Semrush, HubSpot, Google Analytics, etc.)
Participants will be given an account to HubSpot for web analytics, social media, email marketing, and much more.
Prepare for a job involving digital marketing, marketing analytics, promotions, and business consulting.
You will be listed on the DMC alumni section of the CCIDM alumni list on the web.

Two professors (Dr. Jung and one of the center advisors) will be teaching students customized content.
No textbook. All course materials will be provided through Canvas, customized for the project.
The professors will guide students through forming the goals of the project, selecting instructional materials relevant to the project, diagnosing the company’s current marketing practice, making actionable recommendations, and implementing some of the recommended digital marketing programs for the client.
Class time: TBA (contact professors).
Prerequisites: IBM 3102 (Principles of Marketing Management) for undergraduate students (all prerequisites for MBA students).

Step 0: Attend one of the informational sessions announced through emails. If you missed, ask for a recording.
Step 1: Email Dr. Jung (jmjung@cpp.edu) an application packet consisting of (1) resume with GPA, (2) a cover letter stating why taking this class will enhance your career preparation and the relevant courses or experience, and (3) a sample of your writing (e.g., class assignments).
Step 2: We will contact you to set up an interview.
Step 3: Once admitted into the program, you will be allowed to enroll in the courses. All enrollments must be approved by both professors and require a permission number.