Customer Insights Consultancy (CIC) Program Synopsis
Since 2012, students who have taken our consulting project-driven classes have been hired by world-class insights and analytics companies such as Kantar Research and Materials Plus, in part, thanks to the hands-on nature of the program (to see which companies hired our alumni, go to our placement record). For this program, we will select a small number of promising students (see former participants) to consult our paying clients (see past clients). Outstanding students with strong detail-orientation and excellent communication skills are strongly encouraged to contact the professors with (1) resume with GPA and (2) a cover letter stating why taking this class will enhance your career preparation. Applicants will be vetted and admitted based on merit.
Additional Program Information
- CBA students whose primary emphasis are Data Analytics, Business Intelligence, Consumer Insights and Analytics, and Marketing Research are especially welcome.
- All CBA majors and minors with a minimum GPA of 3.0 (preference will be given to 3.4 and above).
- Anyone who wants to expand knowledge in data analytics, entrepreneurship, market research, and consulting.
- Learn the consulting process from start to finish, including proposal development, insight generation from data, and generation of actionable recommendations.
- Gain experience with questionnaire design, data wrangling and visualization, modeling, and storytelling.
- Learn software such as Qualtrics, R, RStudio and many packaged needed, SPSS, and Excel’s advanced functions
- Prepare for a job involving some aspects of market research, data science, new product development, pricing strategy, promotions, and consulting.
- Interaction with professionals and learn professionalism.
- Invaluable consulting experience that you can bring to job interviews.
- Both Dr. Stein and Dr. Jung will be in both classes, teaching students customized content.
- No textbook. All course materials will be provided through Canvas, customized for the project.
- The professors will guide students through forming the goals of the project, selecting the analytics method, designing a study, collecting data, analyzing data, and creating a final presentation slide.
- Class time is T/H 1:00–2:15 pm during Fall and Spring.
- Students will register for IBM 4092 (Advanced Marketing Research) and IBM 4952 (Marketing Research Practicum).
- Prerequisites: IBM 3012 (Principles of Marketing Management) and TOM 3020 (Foundations for Business Analytics).
- Step 1: Email both Dr. Randy Stein (rbstein@cpp.edu) and Dr. Jung (jmjung@cpp.edu) an application packet consisting of (1) your resume with your GPA and (2) a cover letter stating why taking this class will enhance your career preparation
- Step 2: We will contact you to set up an interview late this week or next week.
- Step 3: Once you are admitted into the program, you will enroll in IBM4092 and IBM4990 for fall, and IBM4952 and IBM4990 in the spring. All enrollments must be approved by Dr. Stein and Dr. Jung
