Center for Customer Insights and Digital Marketing

Business Research Panel (Business Sona Systems)

Objective

Consistent with the “learn-by-doing” approach endorsed by Cal Poly Pomona and together with the College of Business Customer Insights Lab, Business Research Panel (Business Sona Systems) (https://cpp-cba.sona-systems.com) “provides a supportive environment for innovative teaching and research” in the College of Business Administration.

Benefits to Student Participants

A survey of Cal Poly Pomona students who participated in the past studies has revealed that the vast majority of the past participants found the participation very useful for enriching their learning experience for their degrees. Your participation also helps your professors discover new knowledge and advance the field. Such new knowledge can be incorporated into the courses you will learn in a variety of forms including being part of the textbook materials in the future. Therefore, please be serious in this very important endeavor.

How Do I Participate?

To sign up for studies, go to Business Sona-Systems at https://cpp-cba.sona-systems.com. You can use any computer with internet access to sign up, select courses, assign credit, or change your appointments. If you are new to the system, please read further down for the detailed procedure and answers to frequently asked questions. Please note that the web site of Market Research Panel (Business sona systems) is different from the similar system offered by Psychology and Sociology Department at Cal Poly Pomona. If you don't see your class or the study you are told to participate, you are likely to be at the wrong site.

Frequently Asked Questions

Step 1: First, go to the College of Business Administration Business Research Panel webpage (https://cpp-cba.sona-systems.com/). Use your existing Bronco name and password to log in to the system.

Step 2: Before you can sign up for an appointment for a specific study, you must choose the course in which you were told to participate in studies. This allows the system to keep track of the credits you earn and that information then goes to the professor of your selected course at the end of the semester. After you log in to the system as described in Step 1, you should then see your first and last name as well as your user ID and email address. Input your student identification number and telephone number in the spaces provided. After filling out this information, you must select the course for which you want your credits to be assigned to. Use CTRL key to select multiple courses, if you have more than one course. When you have finished inputting your information and selecting your course, click "Request Account." The system will then take you back to the Business Research Panel's login screen.

Step 3: In order to access your homepage where you can monitor your credits and view available studies, you must log in again using your Bronco name and password. You will also receive an email that includes information about your participant login.

To sign up for a study, login to the Business Research Panel (also called Sona System). From your Sona homepage, go to “View Available Studies.” If there are time slots available for the study you wish to take, you can sign up and participate in the study. Signing up for a study itself won’t earn you the credits; you must actually participate in the study, typically by taking the survey by either following the link provided for an online study or going to the lab if the study is conducted in the lab.

Studies take the form of in-person appointments or online appointments. In the case of the latter, the study is conducted online and the system shows you a timeslot and a deadline associated with it. For both types of appointments, you will receive an email reminder 24 hours before the appointment. It is your responsibility to cancel appointments that you cannot attend, at least 5 hours before the appointment time. If you fail to show up and do not cancel your appointment in advance, you may be held to participate in any future studies or given a penalty equal to the amount of credit offered for that study. Penalties reduce the total amount of credit earned. They also remove your previous credit assignments, so you will need to reassign all of your previously earned credits to your courses.

To remove a penalty, you may sign up for additional study. Researchers are also expected to give you advance notice if they must cancel an appointment. If a researcher cancels the appointment, no credit will be given and you should sign up for a different study (or reschedule another time for that same study). If the researcher does not show up and failed to cancel the appointment at least eight hours in advance, you will automatically be given credit for participation. Contact the System Administrator if this does not happen. Make sure your email mailbox does not become full -- important messages may be bounced by the system. Sometimes emails may be trapped in the junk email box. Make sure your email address is correct in the system. Delete mail or contact the Cal Poly help desk if you are not getting emails.

If you complete a study, you will be granted the predetermined amount of sona credits to your account. Each study is worth a different amount of sona credits and will be listed in the study information. You can keep track of your credits on your Sona homepage under “Credit Overview.”

 You must assign each credit earned to a particular class. Each credit can only be counted for one course. You can change credit assignments at any time up until the Friday of Week 14, one week prior to the last Friday of the final instructional week (Week 15), as long as your instructors are okay with it. In other words, the last day to make changes to credit assignments is midnight of Friday, Week 14. We wrap up one week early to allow your instructor one week of time to incorporate your research participation score into your overall course grade prior to Finals week (Week 16). It is a good idea to check your assignments prior to Friday of Week 14, especially if you have earned any penalties, since assignments must be redone after a penalty. No changes can be made by students after Friday of Week 14.

Please note that as soon as you sign up for a study, you may follow the link to the survey and take the survey if you wish to do so. If you decide not to participate in a study, the allotted credits for that study go under your "Pending Credits." "Pending Credits" are credits that you have not earned. "Earned credits" are awarded only after you complete the study and will show up on your "Credit Overview" immediately following the successful completion of a study.

If you decide that you are not interested in the studies, but still want to get the same participation from your professors, contact the lab administrator. Per our policy, we will give you an alternative task that may take the same amount of time and effort as participating in the studies, but such requests must be made during the time studies are available. The alternative arrangement cannot be made after studies are completed on Sona.

Once you register with the Business Research Panel, you will recieve an email whenever a new study is available. If you are not registered with the Business Research Panel, you will not recieve any emails.

Participant Rights

As a participant in business studies, you have the right to leave a study at any time if you wish to do so, without penalty. If you object to participate in a specific study and there is no alternative studies that you like to participate, you can ask the researcher to give an alternative task (e.g., writing a short reaction essay to an article). If there is a shortage of studies posted during the quarter, your system administrator will provide you with an alternate assignment or way of earning credit.

Need Technical Assistance?

Enrolling in the Business Research Panel (Business Sona-Systems) is the responsibility of students themselves and overall procedure and answers to the frequently asked questions are explained above. However, we understand that there may be unforeseen errors in the system that may cause you to fail to maneuver in the system successfully. If this is the case, please contact the Business Research Panel Administrator for help.
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Cailin Kuchenbecker