Center for Customer Insights and Digital Marketing

Introduction to Email Marketing

Email Marketing Basics

This workshop is presented by the CCIDM’s Customer Relationship Management Specialist Andrea Escobar Vara and focuses on what email marketing entails and how to develop an effective email marketing campaign. You will learn about the process an email has to go through before it reaches your inbox and how best to retain and engage your email recipients.

Learning Outcomes

After the workshop, you should be able to: 

  1. Articulate benefits of email marketing
  2. Explain how to develop an email marketing campaign
  3. ESP (Email Service Providers) and the importance of marketing automation
  4. Be familiar with best practices to avoid the spam folder
  5. Measure effectiveness of email campaign

Check below to view the video!

Relevant Links and Code:

CAN SPAM - https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

HubSpot - https://academy.hubspot.com/courses?page=1

Sendinblue - https://www.sendinblue.com/academy/