Center for Customer Insights and Digital Marketing

Google Analytics for Web Development

Google Analytics for Generating Customer Insights for Digital Marketing

This workshop prepared by Sarah Borsaly, Web Analytics and Text Mining Specialist at the Center for Customer Insights and Digital Marketing at Cal Poly Pomona, will teach individuals how to connect Google Analytics to a website, what Google Analytics can be used for, and an introduction on how to navigate and analyze the dashboards. 

Relevant Links and References:

Relevant Links: 
Google Analytics: https://marketingplatform.google.com/about/analytics/ 
Demo Account: https://support.google.com/analytics/answer/6367342?hl=en

References:
Vezzoli, Ruben (2018), “Google Analytics for Beginners - Training,” (accessed March 2020), [available at https://www.slideshare.net/RubenVezzoli/google-analytics-for-beginners-training].
(2020), “Analytics Tools & Solutions for Your Business - Google Analytics,” (accessed March 2020), [available at https://marketingplatform.google.com/about/analytics/?hl=en_US]. 
(2020), “Demo Account - Analytics Help,” (accessed March 2020), [available at https://support.google.com/analytics/answer/6367342?hl=en]. 
(2020), “Google Analytics Connector,” (accessed March 2020), [available at https://www.hannonhill.com/cascadecms/latest/cascade-administration/connectors/how-to-set-up-a-google-analytics-connector.html].