Industry News
AI and Marketing
Explore the profound impact of Artificial Intelligence on digital marketing — its powerful insights, enhanced efficiency, and the accompanying challenges. Get a concise yet thorough understanding of AI's transformative role and inherent limitations within your marketing strategy.
NFTs
In the past few months, non-fungible tokens (NFTs) have become increasingly talked about all over the internet, but what exactly is it and why is it becoming so popular? Maira Genovese at The Drum details the latest buzz surrounding NFTs and the benefits to using it for brands and influencers.
Social Media Trends
Are you curious to see how social media has evolved over the past year? Andrew Hutchinson at SocialMediaToday gives a breakdown of all things social media, featuring App Annie’s “Evolution of Social Apps” report.
Top 50 Market Research & Data Analytics Industry Report
The IA Association has published a report on the top 50 companies within the research and analytics industry of the US. Within the report, readers can understand more about each companies’ growth and development and its relative standing in the marketplace, as well as the statistics on the market research industry.
Undeniably Valuable, In-Person Research Shall Return!
Sean Bisceglia, CEO at Curion, writes about in-person and online research as well as offering predictions of insights post-pandemic.
Mental Health in the Insights Industry
Workers in the insights industry struggle with their mental health much more than the general workforce.
Discovering the 'Five Customer Ws' with Data-Driven Insight
An interesting article from Mark Langsfeld, CEO at mTab, discussing the 5 Ws of insights.
"This Is A Scam" - A survey respondent's comment that should make you stop & think
Joe Bisceglie, Director of Client Services at MedSurvey, addresses negative respondent reviews that affect the insights industry.
