Pushing the Knowledge Frontier: News about Center Advisors
Written by Cailin Kuchenbecker
Edited by Andrea Escobar-Vara and Jillian Munoz
January 8, 2021
Although the virtual nature of the Spring and Fall 2020 semesters presented interesting challenges for faculty, the Center for Customer Insights and Digital Marketing advisors were able to make impactful contributions to the research, campus, and business communities. Below are the activities that faculty advisors have been involved in during 2020. For a complete look at an advisor’s background, please see faculty bios here.
Dr. Jae Min Jung is a Professor of Marketing in the College of Business Administration and the Director of the Center for Customer Insights and Digital Marketing (CCIDM) . He studies the impact of cultural values on consumer behavior and explores various customer analytics tools with the advent of the digital economy. In 2020, Dr. Jung published his research in several refereed journals including the Journal of Consumer Marketing and Marketing Letters . Dr. Jung serves as the faculty mentor for four student groups through Cal Poly Pomona’s Learn Through Discovery Projects Hatchery Program. Most recently, he started two new projects about social media consumer behaviors with student groups. The two new teams presented their research idea at Cal Poly Pomona’s Creative Activities and Research Symposium in the summer. Dr. Jung also co-advised two groups of students in the GfK NextGen Hackathon Competition, a national data science competition, to which both teams were finalists. He also spearheaded a six-part, student-led, R Workshop Series which was attended by the campus community and industry professionals alike. Dr. Jung also spoke with several student panelists in Insights Association’s “ Inclusion and Diversity Initiative: Spotlight Series 1 ” webinar.
Dr. Randy Stein is an Assistant Professor of Marketing in the College of Business Administration. Dr. Stein researches how people’s decisions, social beliefs, and economic understanding are shaped by how they determine what is real and what’s not. His current investigations include how political leanings impact how people weigh anecdotal versus scientific evidence, how trust in institutions relates to people’s reasoning ability, and why people value products that are verified to be ineffective or inauthentic. In 2020, Dr. Stein published his research in Political Psychology and his work was featured on TheConservation.com. In addition to his research accomplishments, Dr. Stein advised a graduate student on a research project presented at Cal Poly Pomona’s annual CARS conference and became a faculty mentor for four students on a research funded by the Learn Through Discovery Projects Hatchery Program.
Dr. Kristen Schiele is an Assistant Professor of Marketing in the College of Business Administration. Dr. Schiele’s primary areas of research are design thinking, digital marketing, and innovations in marketing education. She was recently appointed as Chair of the Institutional Review Board (IRB), where she oversees the review of all research performed by Cal Poly Pomona faculty, staff, and students that involve human subjects. Dr. Schiele also served as the Center’s team advisor for students who competed in the Digital Marketing Competition in Fall 2020. In addition to her work with students, she also published her research in Business Horizon s and presented at the Marketing Educators’ Association Conference in April. She also co-authored a book chapter in the Handbook of Digital Marketing and Social Media. In addition, Dr. Schiele recently joined the Board of Directors for a new mobile app called Kismet . True to the “Learn by Doing” philosophy, she has brought her Mobile Marketing class students on as “consultants” to re-design a mobile app prototype and create a digital marketing plan to promote the launch of an Android app. Her scholarly and educational work earned her the 2020-2021 Provost Teacher-Scholar Award. She is also the first professor at Cal Poly Pomona to receive the Official Quality Matters Certification for her MBA Digital Marketing Course.
Dr. Carsten Lange is a Professor of Economics in the College of Letters, Arts, and Social Science. Dr. Lange specializes in data science, machine learning, geographic information systems, monetary theory and in economic impact analysis. Re cently, he used his expertise in analytics and computer technology to create a database that tracks the estimated number of active COVID-19 cases in the most populous counties in all continental states of the U.S. The database allows a user to see each county's trend of cases and gauge the potential threat of increasing cases. In 2020, Dr. Lange presented on the topic of detailed automated assignments for flipped classes at the Polytech Conference . In addition, Dr. Lange gave several other talks on campus, including an R workshop for the Office of Graduate Studies and a tutorial on machine learning using R at the CCIDM . Dr. Lange has a forthcoming publication in ArcUser Magazine about Predicting Urban Development with Machine Learning and GIS as well as a presentation at the Geodesign Summit 2021 .
Dr. Mehrdad Koohikamali is an Assistant Professor of Computer Information Systems in the College of Business Administration. Dr. Koohikamali studies location intelligence for business, social media analytics, text analytics, information privacy, and drone analytics. In 2020, Dr. Koohikamali provided mentorship in the COVID-19 Computational Challenge co-hosted by the City of Los Angeles and RMDS Lab and collaborated with the COVID-19 response relief program to develop a grocery delivery application for seniors in the United States. In addition, in 2020, Dr. Koohikamali published his research in Information Systems Frontier , Journal of Applied Business and Economics, and the International Journal of Social and Humanistic Computing . Dr. Koohikamali also presented his research at CalGIS 2020, Drone Camp, and at the Bright Internet Global Summit , as well as a workshop on GIS Story Mapping for the GIS Series to the College of Business Administration.
Dr. Tarique Hossain is a Professor of Marketing in the College of Business Administra tion. Dr. Hossain studies franchising, real estate economics, foreign direct investment, and business education. He also conducts research on consumer perception of pricing using consumer psychology (e.g., construal level theory) and behavioral economics frameworks. Recently, Dr. Hossain published a paper in the Journal of Housing Research which emphasizes the importance of asset-based – as opposed to agent-based – housing liquidity measures, a house’s time on the market, and the time to buy for its buyer rather than its seller. In addition, Dr. Hossain gave a presentation on Conjoint Analysis to members of the Analytics and Marketing Insights Club in October 2020. Most recently, Dr. Hossain spoke to executive MBA students at the Mays School of Business at Texas A&M University, College Station (his alma mater), about pricing strategies.
Dr. Shih-Tang Hwu is an Assistant Professor of Economics at the College of Letters, Arts, and Social Sciences. Dr. Hwu’s research areas include empirical macroeconomics, econometrics methods, and monetary policy. He is particularly interested in studying the dynamics of macroeconomics variables, including GDP growth rate, inflation, and stock return. He proposes new econometric methods to analyze and forecast the aforementioned macroeconomics variables. Recently, his research has been published in major refereed journals such as Journal of Money, Credit and Banking and Macroeconomic Dynamics . In 2020, Dr. Hwu became an ad hoc reviewer for Econometrics and joined the CCIDM to advise the Center’s econometrics and market forecasting needs.
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Cailin Kuchenbecker is a MBA candidate and is the Digital Marketing Implementation Lead and Research Lead in the CCIDM where she helps support Center members in their marketing and research tasks to promote hands-on training for their future career fields. |
