Center for Customer Insights and Digital Marketing

Jeffrey Hsu

Jeffrey Hsu

Digital Marketing Group Lead

Research Assistant

Major: Marketing Management

Interest: Social Media Management, Video Production, Photography

Skills: Digital Marketing, Copywriting, Social Media Management, Canva, Community Engagement

Jeffrey, originally from Walnut Creek, California, graduated in May 2022 with a bachelor's degree in marketing management. He has an eye for design and organization, so he spends a lot of time learning new ways to make informative posts on a wide variety of social media outlets and how to get a large engagement rate from the audience. On the side, Jeffrey loves to watch the Los Angeles Lakers, produce music, go out and explore new places, and has a joy in making friends with international students. He plans to become a social media coordinator after graduation and eventually open up his own restaurant in the future.

See Below to View His Honors and Awards at the Center

Click here to connect with Jeffrey on LinkedIn

Honors and Awards at the Center

  1. Awarded a research grant ($8,000) for the project proposal, “Shaping COVID-19 Hygiene Perceptions,” From LTD Program, Cal Poly Pomona, May 12, 2021, with Hallie Huang, Emily Harrison, Alan Pham, Aksha Baratan, and Rachel Cifranic.

Refereed Student Conference/Competitions Presentations

  1. “How Do Consumers Form Their Intentions to Wear a Mask During Their Stay in Coffee Shops?” in 2022 Western Decision Sciences Institute – 50th Annual Meeting, with Emily Harrison.
  2. “How Do Consumers Form Their Intentions to Wear a Mask During Their Stay in Coffee Shops?,” Presented at the 2022 10th Annual CPP Student RSCA Conference, to be held in Pomona, March 5, 2022, with Emily Harrison.
  3. “How Do Consumers Form Their Intentions to Wear a Mask During Their Stay in Coffee Shops?,” Presented at the 2021 Southern California Conferences for Undergraduate Research, California State University, San Bernardino, Nov. 20, 2021, with Emily Harrison and Hallie Huang.
  4. “Culture’s Impact on Consumers’ Responses to Hygiene Protocols,” Presented at 7th Annual CARS (Creative Activities and Research Symposium), Cal Poly Pomona, August 5, 2021, with Emily Harrison and Hallie Huang.