Dr. Lin Ong

Role in the Center: Advisor

Area of Speciality: Consumer Vulnerability

Dr. L. Lin Ong is an Assistant Professor of Marketing in the College of Business Administration. She has over 15 years of experience working with private, social, and academic sector organizations to analyze marketplaces around the world and identify opportunities for growth. She obtained her PhD in Marketing from the University of North Carolina at Chapel Hill's Kenan-Flagler Business School, and a Master’s degree in International Affairs from the University of California, San Diego, where she was a Dean’s Scholar. Dr. Ong attended Vanderbilt University for her undergraduate education, where she was a Chancellor’s Scholar. Her research focuses on vulnerable consumers and transformative consumer research worldwide, with a particular focus in digital vulnerability and financial decision making. Her research has been published in the Journal of Business Research and the Journal of Consumer Affairs.

At Cal Poly Pomona, Dr. Ong teaches International Business, Marketing Strategy, and International Marketing Strategy. She is currently serving on the Board of the Insights Association, West Chapter, as Director of New Professionals. For the 2018-21 academic years she served as the Research Scholar in Data Innovation for the Family Planning Country Action Process Evaluation (FP CAPE), a Bill and Melinda Gates Foundation funded project working to increase family planning usage in the DRC and Nigeria. Prior to entering academia, Dr. Ong was a management consultant in Deloitte Consulting’s Strategy and Operations practice, where she focused on international strategic planning and mergers and acquisitions. She has lived, studied, worked and traveled on every continent except for Antarctica.

Read more about Dr. Lin Ong below!