Dr. Tarique Hossain
Role in the Center: Advisor
Area of Speciality: Conjoint Analysis
Dr. Tarique Hossain is a Professor of Marketing in the International Business and Marketing department at Cal Poly Pomona. Dr. Hossain received his Ph.D. in Economics from Texas A&M University in 1997, and joined Cal Poly Pomona in 2005 after spending many years working in the marketing research industry. His research focuses on the areas of franchising, real estate economics, foreign direct investment and business education, giving his research profile an eclectic flavor. He also conducts research on consumer perception of pricing using consumer psychology (e.g., construal level theory) and behavioral economics frameworks. His publications appeared in journals such as the Journal of Marketing Channels, Journal of Business Education, Journal of Management and Marketing Research, and Journal of Housing Research. Dr. Hossain has taught several courses including Marketing Research, Market Analysis and Control, Principles of Marketing Management, and other marketing courses. Prior to joining academia, Dr. Hossain worked at Ipsos-Vantis, one of world-class premier market research companies, as a marketing science analyst. In that capacity, Dr. Hossain produced custom market research models for over a hundred products originating from many Fortune 500 companies, as well as conducted simulated test marketing for new products in consumer packaged goods and consumer electronics products. He also provided analysis and models of price elasticity, volume projection, customer segmentation, and conjoint models of product optimization to companies such as Eastman Kodak, Intel, Intuit, Philips Electronics, and Procter & Gamble.
Read more about Dr. Tarique Hossain below!
Dr. Hossain serves as a faculty advisor to the CCIDM for the area of marketing science with a special focus on conjoint analysis. In that capacity, Dr. Hossain presents his research and holds workshops on a regular basis in the center programs.
- Tarique Hossain, Professor of Marketing, “Product Features and Price Optimization using Conjoint Analysis,” Presented at Cal Poly Pomona Analytics and Marketing Insights Club, October 27, 2020.
- Chernobai, Ekaterina and Tarique Hossain (2019), “Liquidity Imbalance in the Residential Real Estate Market,” Journal of Housing Research, 28 (2), 180-207, https://doi.org/10.1080/10527001.2020.1776513.
- Hossain, Tarique, Bae Sang Jin, and Seol Sung-Soo (2013), “Experience Curve Pricing and Cost Inflation: Evidence from South Korea,” Pan-Pacific Journal of Business Research, 4 (1), 26-42. http://www.ppbri.org/Journals/2013/summer%202013%20-2.pdf.
- Chernobai, Ekaterina and Tarique Hossain (2012), “House Search Duration in Hot and Cold Residential Markets,” Real Estate Economics, 40 (4), 805-837, https://doi.org/10.1111/j.1540-6229.2012.00329.x.
- Hossain, Tarique M. (2011), “Diffusion and Experience Curve Pricing of New Products in the Consumer Electronics Industry,” Journal of Management and Marketing Research, 6, 1-9, https://www.aabri.com/manuscripts/10557.pdf.
- Hossain, Tarique M. (2010), “Hot or Not: An Analysis of Online Professor-Shopping Behavior of Business Students,” Journal of Education for Business, 85 (3), 165-171, https://doi.org/10.1080/08832320903252439.
- Wang, Sijun and Tarique Hossain (2008), “Franchisor’s Cumulative Franchising Experience and Its Impact on Franchising Management Strategies,” Journal of Marketing Channels, 15 (1), 43-69, https://doi.org/10.1080/10466690802081376.
