Center for Customer Insights and Digital Marketing

Sebastian Hernandez

Sebastian Hernandez

Research Associate

Major: Marketing 

Interest: Sustainability, Consumer Behavior, Technology

Skills: SPSS, Qualtrics, Excel, R

Sebastian is a senior at the College of Business Administration. He is set to graduate in the Summer of 2021 with a degree in Marketing Management and an emphasis on Market Research. His journey into insights started in the Fall of 2019 when he joined the AMI Club. He then went to become involved in the 2 other student success programs, the Customer Insights and Consultancy Program and The Center for Customer Insights and Digital Marketing. And now, he is focused on honing his research skills even further.

See Below to View His Honors and Awards at the Center

Click here to connect with Sebastian on LinkedIn

Honors and Awards at the Center

  1. Won First place at 2021 GfK NextGen Data Science Hackathon, held March 22 - March 31, 2021, for the team’s proposed EV/hybrid car service named Ion Upcycle, by Jillian N. Munoz, Patrick Ogaz, Sebastian Hernandez, Andrea Vara Escobar, and Grant Chic.
  2. Finalist at 2020 GfK NextGen Data Science Hackathon, held March 20 – March 30, 2020, for the team’s proposed smart car tech product named, Cabin UV, (with Ogaz, Patrick C, Andrea Escobar Vara, Grant R. Chic, Sarah K. Borsaly, Jacob N. Linao, Daniel Chow, and Samuel Y. Lee).