Center for Customer Insights and Digital Marketing

Jillian Munoz

Jillian Munoz

Digital Marketing Implementation Group Lead

Research Associate

Major: Psychology 

Interest: Organizational Behavior, Digital Marketing, Graphic Design, Environmental Studies

Skills: Qualtrics, SPSS, Adobe Illustrator, Adobe Photoshop, Microsoft Suite

Jillian is a senior undergraduate student majoring in Psychology with an emphasis in Industrial/Organizational Psychology and a minor in Marketing Management. She transferred from Chaffey College where she graduated with honors and an Associate’s degree in Psychology. In Fall 2019, she enrolled at CPP and began working at the Center as a Research Assistant. Since then, Jillian has been involved in various research projects, two of which are currently funded by the Learn Through Discovery Projects Hatchery Program. She has earned the Office of Undergraduate’s Research Presentation Award and Research Distinction for her research in locally-branded product origins. She is very involved in the research community on campus in the Kellogg Honors College and McNair Scholars Program. Jillian aims to continue her research until she graduates in May 2022 and hopes to pursue her studies in a graduate program. 

See Below to View Her Honors and Awards at the Center

Click here to connect with Jillian on LinkedIn

Honors and Awards at the Center

  1. Awarded a Research Distinction Award, for distinction in research, presentation, and publication activities, April 30, 2021, Cal Poly Pomona, recognized by Office of Undergraduate Research.
  2. Won First place at 2021 GfK NextGen Data Science Hackathon, held March 22 - March 31, 2021, for the team’s proposed EV/hybrid car service named Ion Upcycle, by Jillian N. Munoz, Patrick Ogaz, Sebastian Hernadez, Andrea Vara Escobar, and Grant Chic.
  3. Won first place for the Business, Economics, and Hospitality Management track at the 9th Annual CPP Student RSCA Conference, Cal Poly Pomona, March 6, 2021, for research titled, “Does State Ethnocentrism Influence the Attitudes and Purchase Intentions formed on Locally-Branded Products?” and earned a ticket to present Cal Poly Pomona at the 35th Annual CSU Student Research Competition to be held virtually on April 30th, 2021, by Jillian Munoz and Jarrod Griffin.
  4. Awarded Conference Presentation Award for presenting “State-Of-Origin Effects and State Ethnocentrism,” at the Global Marketing Conference, August 20, 2020, Office of Undergraduate Research, Cal Poly Pomona, (Munoz, Jillian).
  5. Awarded research grant ($8,000) for the project proposal, “Social Media Use for Marketing Determined by Individualist/Collectivist Culture,” From LTD Program, Cal Poly Pomona, May 7, 2020 (with Sarah K. Borsaly, Daniel Chow, Grant R. Chic, and Jillian N. Munoz).
  6. Won the 2nd place in the Library Research Award competition, for the research titled “An Exploration of the Modifying Role of State Ethnocentrism on State-of-Origin Effects,” Cal Poly Pomona, May 7, 2020, (Jillian N. Munoz and Jarrod Griffin).
  7. Won the 2nd place at 2020 GfK NextGen Data Science Hackathon, held March 20 – March 30, 2020, for the team’s proposed smart car tech product named, Guardian by Google, (with Griffin, Jarrod, Guillermo Marquez, and Mitchell A. Pickering).