Center for Customer Insights and Digital Marketing

Hallie Huang

Hallie Huang

Hallie Huang

Web Analyst & Text Mining Specialist

Research Assistant 

Major: Computer Information Systems with an emphasis in Business Intelligence

Interest: Data Analytics, Data Science, Social Media, Digital Marketing

Skills: Java, SQL, Adobe Photoshop, Canva, Microsoft Suite

Short Bio: Hallie is a 3rd year Computer Information Systems student with an emphasis in Business Intelligence. During Spring 2021, she joined the Center of Customer Insights and Digital Marketing as a Research Assistant and also served as the Director of Membership and Recruitment for the Analytics and Marketing Insights club. She competed in the RoamEV team for the GfK NextGen Data Science Hackathon competition 2021, placing as a finalist. In Summer 2021, she started working as the Web Analytics and Text Mining Specialist. Along with Jeffrey Hsu and Emily Harrison, she is assisting the “COVID-19 Hospitality” team which aims to research the impact of culture on hygiene protocols. She is expected to graduate in Spring 2023.

See Below to View Her Honors and Awards at the Center

Click here to connect with Hallie on LinkedIn

Honors and Awards at the Center

  1. Finalist at 2021 GfK NextGen Data Science Hackathon, held March 22 – March 31, 2021, for the team’s proposed electric car-sharing service named roamEV, by Derek Suen, Hallie Huang, Elaine Oh, Robert Tinti, and Vincent Torossian.

Refereed Student Conference/Competitions Presentations

  1. “Culture’s Impact on Consumers’ Responses to Hygiene Protocols,” Presented at 7th Annual CARS (Creative Activities and Research Symposium), Cal Poly Pomona, August 5, 2021, with Emily Harrison and Jeffery Hsu.