Center for Customer Insights and Digital Marketing

Erantzeri Corona

erantzeri

Role in the Center: Advisory Board Member

Erantzeri Corona is a seasoned professional in Digital Advertising across Paid/Earned/Owned, Email, CRM, Web, and Mobile Apps, with a strong data-driven analytical approach to problem definition and solution(s). Erantzeri brings a unique blend of statistical and econometric training along with many years in Finance with exposure to fixed income assets, wealth management, foreign exchange, and other disciplines, as well as software programming skills. This set of foundations underpin his data-centric approach to problem-solving in his digital marketing job. His impressive career trajectory includes not only fortune 100 companies such as Goldman Sachs and Citigroup, but also innovative startups such as Hulu, MoviePass, and Pricegrabber. Additionally, Erantzeri plays a crucial role on the Client Advisory Boards of Liveramp and Smartly, guiding industry strategies and setting best practices.

 

More about Him!

Erantzeri Corona started his higher education journey at Cal Poly Pomona after graduating from Garey High School in Pomona. He attended for two years before pausing his studies due to personal reasons. He resumed his academic endeavors at Santa Monica College and subsequently transferred to UCLA. After completing a B.A. in Business Economics with a focus on Finance and Accounting from UCLA, he further distinguished himself by obtaining an MBA from Stanford University.

Erantzeri Corona possesses extensive knowledge of various marketing channels, demonstrating proficiency in managing and optimizing campaigns across all major digital platforms. His expertise also extends to a wide array of marketing technology stacks, encompassing Customer Relationship Management (CRM) systems, Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Customer Data Platforms (CDPs), Content Management Systems (CMS), and more. 

In addition to his professional accomplishments, he's also a dedicated hobbyist Data Scientist. He's skilled at data wrangling and analysis—turning raw data into actionable insights. He's adept at distilling meaningful patterns from intricate datasets, enhancing his digital marketing decisions. By harmonizing his deep knowledge of digital marketing with his passion for data science, Erantzeri navigates the dynamic world of digital advertising with precision and foresight, consistently achieving marketing success.

Erantzeri has distinguished himself as a sought-after guest speaker for undergraduate digital marketing classes at Cal Poly Pomona. He has notably been a featured speaker for the Center for Consumer Insights and Digital Marketing (CCIDM) Expert Speaker Series. Recently, he has taken on a pivotal role at the Center joining as an advisory board member. With his wealth of expertise, we anticipate his valuable contributions to various programs, especially in bolstering the new Master of Science in Digital Marketing program.