ABM Students Participate at NGA Show

Seven agribusiness and food industry management students recently brought home valuable experience and recognition from the National Grocers Association (NGA) Show.

Held at Caesar's Palace Forum in Las Vegas, the NGA Show is a premier event for the grocery industry, bringing together retailers, wholesalers, and a passionate student community that included students from Cornell, University of Findlay, St. Joseph’s University, Arizona State, Kansas State, Auburn, Cal Poly San Luis Obispo and Fresno State.

Students Justin Kipper, Carmen Diaz, Elizabeth Vargas, Ariadna Castro, Megan Ebner, Avalon Anderson, and Irvin Ayon were not just attendees; they were active participants at the show in several activities.

Student Standout Awards

One of the activities was the Student Standout Awards, which tasked them with forming cross-university teams and evaluating hundreds of products and services showcased on the expansive NGA Show Expo Floor.

The floor included 350 companies eager to connect with industry stakeholders. From Center Store and Fresh Food innovations to cutting-edge technology solutions, the students had a front-row seat to the future of grocery retailing.

The cross-university teams each tackled a specific award category: Center Store, Fresh, Health & Wellness, Pharmacy, Operational Services, Sustainability in Store Design & Equipment, and Technology.

Armed with a set of insightful questions, they approached each booth, engaging with company representatives and learning how these products and services could empower independent grocers.

Through these insightful dialogues, the expo transformed into a real-world learning lab for the students, exposing them to the grocery landscapes and giving them invaluable industry knowledge while honing their critical thinking and communication skills.

Best Bagger Competition

Cal Poly Pomona students Castro, Vargas, and Diaz also assisted with the Best Bagger Competition, which puts the spotlight on a fundamental skill in the grocery industry – bagging – and on customer service and company pride.

Grocery store baggers from across the country battled it out for the coveted championship title and a grand prize of $10,000.

The students’ support ensured a smooth-running event and exemplified the collaborative spirit fostered by the agribusiness program.

Student Case Study

In the ever-evolving landscape of the grocery industry, maintaining a competitive edge requires not just adaptation but forward-thinking strategies that anticipate future trends.

This was the challenge the agribusiness management students embraced in the Student Case Study.

Their mission was clear: to revitalize Niemann Foods Inc. by transitioning its County Market stores into B-level stores, rebranded as "Niemann's Market."

Niemann Foods faced the dual challenge of executing a successful rebranding strategy to build customer loyalty while adapting to the changing dynamics of the grocery industry.

The team was comprised of Kipper, serving as the senior program manager, Anderson as head of marketing strategy, Ayon as senior community activities director, Diaz as visual design manager, with valuable contributions from Vargas, Castro, and Ebner.

Under the expert guidance of Lecturer Katie Horvath, a seasoned professional with 15 years of experience in the grocery and consumer packaged goods) retail sector, the student consultant team embarked on a journey to redefine the shopping experience at Niemann's Market

The key questions posed to the student team revolved around creating an integrated shopping experience, aligning the rebranding with future customer preferences—especially in the fresh category—and differentiating Niemann's Market in the coming decade.

The students' proposal focused on leveraging technology and community engagement to revolutionize the shopping experience at Niemann's Market. Their strategic plan included the implementation of Custom Shelf Talkers and new cost-saving Electronic Shelf Labels (ESL) Digital Shelf Tags.

These innovations aimed not only to enhance the in-store experience but also to achieve significant cost savings through labor reduction and efficiency in promotional activities.

Furthermore, the team devised a compelling marketing strategy titled "Look closer, find more at Niemann's," emphasizing the unique value proposition of the rebranded stores. By integrating these elements, the students projected a rate of investment of 73 percent or more, with substantial savings in labor and material costs, while also saving valuable time spent on price changes each week.

Gerry Kettler, Niemann’s director of consumer affairs, lauded the students' presentation, highlighting the impactful ideas they brought to the table.

"Your students rocked the presentation with their ideas! I cannot wait to work with these students," he remarked.

Although the team did not clinch the top prize, their innovative cost-saving initiative caught the attention of independent grocers across the United States, with seven grocers keen on implementing their strategies.

As these bright minds continue to make their mark on the industry, the experience gained from the Student Case Study serves as a foundation for their future endeavors. Their work with Niemann's Market is a testament to the transformative power of innovative thinking in maintaining a competitive edge in the dynamic grocery industry.

The collaboration between Cal Poly Pomona students and Niemann Foods, Inc. exemplifies the potential for academic institutions and industry leaders to work together in addressing real-world challenges.

The students' ability to apply their knowledge, creativity, and strategic thinking to a complex business scenario underscores the quality of education and training provided by agribusiness and food industry management program at the Huntley College of Agriculture.